Bosch Power Tools Asia Cordless Race 2011


Kuala Lumpur, Malaysia, 21 April 2011 – On the occasion of its 125th anniversary, Bosch, the global power tools technology leader, celebrates its founder, Robert Bosch’s principles of excellence, innovative drive and social commitment with the launch of the Bosch Power Tools Asia Cordless Race 2011.

Held for the first time in Malaysia, the race aims to cultivate an innovative mindset amongst Malaysia’s future generation by challenging university students to design and build racing karts powered by Bosch cordless Lithium-Ion technology. “We believe that a bright future needs a solid past,” said Mr. Chu Chee Bee, Regional Sales Director for ASEAN South, Robert Bosch Sdn. Bhd. “The celebration of 125 years with the Bosch Power Tools Asia Cordless Race highlights Bosch’s aim to encourage and support long-term creativity in design and engineering amongst the future generation in Malaysia. Through this platform, we hope to build experience, knowledge and skills for our youth to contribute to Malaysia and Asia’s future burgeoning economy.”

Open to Malaysian-based universities, the race challenges teams of up to five students to submit a blueprint design for a race kart powered by four Bosch GSB 18V-LI professional cordless impact drills / drivers.

Eight shortlisted finalists will then build and race their karts at the qualifying race on 30 July 2011 at Jalan Binjai, near the Kuala Lumpur Convention Centre. Teams may submit their entries from 1 April – 13 May 2011 at www.bosch-pt.com.my

To support the students, Bosch will be contributing RM12,000 and six units of its GSB 18V-Li professional cordless impact drills / drivers to each of the eight finalists to subsidise their building costs.

The winning team will represent Malaysia at the Grand Finals in Beijing, China on 21 – 23 September 2011. Also up for grabs is a total of RM15,000 worth of cash and power tools, with each finalist guaranteed a prize, regardless of their finishing position. (For full details, please refer to the fact sheet).

“It is important to emphasise that everyone is a winner, whether they finish first or eighth. What matters is the attitude to challenge convention and adopt a winning mentality,” added Mr. Chu.

Following the huge success of last year’s Bosch Power Tools Asia Cordless Race in Shanghai, China, the 2011 competition has now been extended to the Asian region to include the Philippines, Thailand, South Korea, China and Malaysia. The Malaysian leg of the Bosch Power Tools Asia Cordless Race is endorsed by the Ministry of Science, Technology and Innovation.

Bosch is a leading player in the Asian market, with its success built on a 100-year track record in the China market, while Bosch Power Tools has an 83-year history in Asia. Bosch has been operating in Malaysia since 1923.

The Power Tools division of Bosch is at the forefront of innovation and technical excellence. In 2010, the division introduced over 100 products to the Asian market, with emphasis on cordless and other innovative technologies, as well as user-friendly features, including anti-vibration control.

Mr. Chu added, “Our long history says it all. We have proven over a century that users and business partners can rely on Bosch products, our promises and on our services. This is the reason why our customers can look with confidence into a promising future with Bosch.”

For more information on the Bosch Power Tools Asia Cordless Race, please visit www.bosch-pt.com.my