UMLAND SERI AUSTIN Receives Double Recognitions for Aster Luxury Cluster at Noble Excellence Awards 2016


Premier property developer bags two awards at inaugural NEA 2016!




Monday, 16 January 2017 – Aster Luxury Cluster homes by UMLand Seri Austin was not only recognized as Southern Best Development of the Year – Residential Landed (Platinum), but also the overall National Best Development of the Year – Residential Landed based on judges’ scoring and public ratings in the inaugural Noble Excellence Awards 2016 held at the Kuala Lumpur Performing Arts Centre (KLPac). It was a certainly a double celebrations indeed for UMLand Seri Austin!

Aster Luxury Cluster home built on 32’ x 75’ of land size each comprising of 2601 sq feet including with initiatives as the integrated green building design covering renewable energy (solar hot water system), indoor environmental quality (outdoor air ventilation rate at 5% of the openings), ultra-low VOC and anti-formaldehyde paint which able to control indoor pollutant, and, rain harvesting tank for water efficiency.  The unique to the Award was the public voting feature where members of the public can vote for their preferred development through the website and social media. The public voting which contributed 30% while the judges responsible for another 70% of the winning outcome shows the public recognized the achievement of Seri Austin developments in better living through modern housing, affordable homes, as well as smarter and greener communities.


Noble Award 01
Mr. KK Wong (2nd from left), CEO of UMLand – Seri Austin (Dynasty View Sdn Bhd) receiving the ‘Southern Best Development of the Year: Residential Landed’ Award (PLATINUM) from Mr. Eddie Tan (NEA Organizing Chairman) & YB Senator Dato’ Dr. Loga Bala Mohan (Deputy Minister of the Federal Territories Malaysia) for Aster Luxury Cluster, located at Seri Austin Hill, Johor Bahru


Mr. KK Wong (2nd from left), CEO of UMLand – Seri Austin receiving the ‘National Best Development of the Year: Residential Landed’ Award from Mr. Eddie Tan (NEA Organizing Chairman) and YB Senator Dato’ Dr. Loga Bala Mohan (Deputy Minister of the Federal Territories of Malaysia) for Aster Luxury Cluster, located at Seri Austin Hill, Johor Bahru



The inaugural Noble Excellence Awards is one of the few Malaysian awards to honour the achievements of exceptional completed property developments and to highlight outstanding projects, as well as identify and honour conscientious developers who seek to make a real impact in the community residing within and around their projects.  This award was designed for the industry to benefit home buyers and create a healthy & sustainable ecosystem between buyers and sellers.


Noble Award 03
“We Are The Champions!” – Mr. Eddie Tan, Organizing Chairman of NEA 2016 (3rd from left) flanked by respective winning developers and their shiny and sparkling pewter trophies! (L-R): Ms. Li Mei Tan (Asia Green Group), Mr. KK Wong (UMLand – Seri Austin), Mr. Eddie Tan, Dato’ Wan Hashimi Albakri W.A.A. Jaffri (Sime Darby – Brunsfield), Mr. Ng Tyan Ping (Ideal Property Group), Mr. William Ow (Mah Sing Group), Mr. Issac Chua / Mr. Eric Tan (OCR Land Holdings)




About Dynasty View Sdn Bhd (DVSB)


Dynasty View Sdn Bhd, a wholly owned subsidiary of UMLand Berhad is the developer of Taman Seri Austin, comprising 500 acres freehold residential neighbourhood, planned with a healthy and conducive community living environment amidst homes of quality design and affordable pricing. Over the years, DVSB has fostered a close knit community of gated and guarded neighbourhoods that emphasize a healthy outdoor lifestyle with focal points such as parks, recreational areas, jogging tracks and bicycle lanes. With modern layout and architecture, Seri Austin today has grown over 30,000 residents.


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In year 2014, Seri Austin was recognized by Iskandar Regional Development Authority (IRDA) and the Johor State Authority as the FIRST Smart Healthy City & Communities Township in Iskandar Malaysia under the Smart & Healthy Community Programmed initiated by the government. Seri Austin is also the FIRST township in Southern Johor to offer free High Speed Broadband (HSSB) Unifi Services with Telekom Malaysia in October 2010. In 2015, DVSB worked together with TM to set up the FIRST TM Experience Centre in Seri Austin Gallery where users can experience first-hand the TM Unifi services before subscribing. Seri Austin was also the FIRST township to launch and implement the usage of “Effective Microorganism” (EM) together with the Johor Bahru City Council (MBJB) in November 2008. EM is used wisely by many countries worldwide as an alternative to chemical usage in agriculture, environmental remediation and waste water treatment.




Adding to DVSB’s list of FIRSTS is Seri Austin’s dedicated bicycle lane for safer travel among those who wish to reduce their carbon footprint by not using cars. The bicycle lane stretches approximately 7.3 km around the Seri Austin Township and is well designed with proper signage, integrated within the road network. In August 2016, Seri Austin launched the FIRST Iskandar Malaysia’s Riders Point to serve as an inter-city meeting and resting point where cyclists can rejuvenate themselves before continuing their journey. Working together with the MBJB, DVSB was the FIRST Township that participated in the Adopt-A-Park program to preserve, beautify and maintain of the town park after handing over the town park to the authority body.




In December 2014, Seri Austin Town Parks was the FIRST recognized as Smoke Free Town Parks and in July 2015, Seri Austin Gallery was gazetted as the FIRST Smoke Free Work Place in Iskandar Malaysia. Both were Blue Ribbon Recognition from the Ministry of Health. In 2015, DVSB was given the opportunity to become the FIRST private organization to support Johor Talent Development Program, a program to prepare fresh graduates for the career world. SERI AUSTIN fully embraced the lifestyle concept of “We build, We care, We love” as we believe in “Every Single Life is Precious”. We will continue to build innovative homes of quality design and affordable pricing to enhance your ‘Simply Better’ lifestyle.






About UMLand Berhad


UMLand is an established property developer in Malaysia and operates two development divisions, namely the Township and Niche Divisions. The Group has over 1,800 acres of undeveloped land in both Township and Niche Divisions. The Township Division has three mixed township developments located in high growth areas of Malaysia. The townships of Bandar Seri Alam and Taman Seri Austin are strategically located within Iskandar Malaysia, Johor whilst Bandar Seri Putra is situated in Selangor. The Niche Division has to date completed three residential serviced residences and condominiums – Seri Bukit Ceylon at Jalan Bukit Ceylon, Suasana Sentral Loft at KL Sentral and Suasana Bangsar in the suburb of Bangsar. The Division is now developing Suasana Bukit Ceylon, an exclusive high-rise serviced residences in the enclave of Bukit Ceylon within KL city centre and Somerset Puteri Harbour, a luxurious boutique serviced residences at the Puteri Harbour waterfront in Nusajaya, Iskandar Malaysia. Upcoming development projects include several mixed developments within Iskandar Malaysia and Kuala Lumpur city centre (KLCC). For additional details on the Noble Excellence Awards, please go to: , or check out .For additional details on NEA, go to: www.umland.com.my, or kindly contact the following person for media enquiry:-


Rosmawahidah Abdul Ghani,

Assistant Manager,

Corporate Communications & Customer Care,

Dynasty View Sdn. Bhd.,

Seri Austin Gallery,

Jalan Seri Austin, Taman Seri Austin,

81100 Johor Bahru.

T07-354 1111


W: http://www.umland.com.my