Samsung Electronics Showcases Latest Gadgets and Digital Innovations at Samsung SEA Forum 2016


Samsung introduces latest electronic products and smart devices for the future

Jeon Yong Sung, President & CEO of S.E.A & Oceania, Samsung Electronics speaks @ The 2016 Samsung Forum, K.L.

Samsung Electronics Co., Ltd., recently unveiled and showcased new innovative and transformative technologies that will inspire and enrich consumers’ lives by introducing intelligent living concepts and state-of-the-art electronic products at the Samsung South-East Asia Forum 2016 in Kuala Lumpur. The company also targeted its focus on smart living for the region, highlighting a dynamic line-up of new products – including the new boundless curved SUHD TVs with Quantum-dot displays, the cleverly-designed Samsung AddWash Washing Machine, the connected FamilyHub refrigerator and the large-screen Windows tablet, the Galaxy TabPro S. Apart from unveiling its latest product innovations, Samsung also highlighted its ongoing efforts to continually strengthen its brand in the region with constant engagement from customers to provide personalized service and contribution to local communities.


At Samsung, we have always placed our customers’ needs at the heart of everything we do, and we have a stellar track record of launching thoughtful innovations that enhance our customers’ quality of life. This year is no exception. I am thrilled to be able to introduce groundbreaking products and services that will revolutionize smarter living and bring IoT technology into consumers’ everyday lives.” – Yong Sung Jeon, President & CEO, Samsung Electronics Southeast Asia & Oceania.


Samsung voted Leading Brand in Asia yet again…                                                                                Samsung Electronics was crowned the best brand in Asia in 2015 for the fourth year running, according to poll results from “Asia’s Top 1000 Brands” annual online survey conducted by Campaign Asia-Pacific in collaboration with Nielsen. Samsung is also ranked top-five in at least fourteen consumer electronics sub-categories. Samsung is also the market leader in mobile phones, refrigerators and TVs. Samsung also aims to continue its efforts in cultivating premium brand power by providing a more personalized experience for customers. Samsung continues to grow & evolve with consumers’ needs through life.

Jimmy Tan, Head of Consumer Electronics, Samsung Malaysia Electronics presenting its new fridge, Twin Cooling +
Jimmy Tan, Head of Consumer Electronics, Samsung Malaysia Electronics presenting its new fridge, Twin Cooling +

A New Technological Paradigm in Visual Experience

Samsung’s grand unveiling of its spectacular new line-up of SUHD TVs boasts of unparalleled picture quality featuring Quantum dot display technology, including the world’s first bezel-less curved design and the smart-user experience that makes it simple & easy for consumers to access all their entertainment as well as content all within a single site. Samsung’s 2016 SUHD TVs also feature the world’s only cadmium-free, 10-bit Quantum dot display, offering the most ‘true-to-life’ optimal viewing experience – with stunning tone & white-balance, exceptional contrast and the most vivid & life-like colour reproductions ever witnessed. The SUHD TVs also provides a premium ‘high dynamic range’ (HDR) experience, with 1,000 nit HDR minimum for a higher level of contrast between light & dark images. Samsung’s New Ultra Black technology also reduces light reflection dramatically, further enhances image quality with minimal glare.

Utilizing its all-new Tizen OS, Samsung’s 2016 Smart TVs make it easier for consumers to discover & access all their favourite on-air plus online content & services, from TV show and movies, to games & programming, everything is controlled from a single console or platform – all defined by its New Smart Hub, Smart Control remote and Smart View mobile application. Its first Ultra HD Blu-ray Player, the UBD-K8500, which is HDR compatible, offers 4 times the resolution, as well as 64 times the colour reproduction of a normal Blu-ray player!


Transforming the Home via Smart Electronic Devices

Samsung’s market leadership in digital home appliances is also quite obvious or evident with its launch of smart and practical innovations that can make a huge difference to household chores.


Family Communication Hub: The Family Hub is a hub/portal of myriad household connections with a digital-added twist. All communications are housed & displayed on a 21.5 inch full HD touchscreen, allowing for user interaction & engagement – all by just using their smartphones!


Active Grocery Control: The Family Hub also features three high quality cameras inside the fridge to capture real-time images each time the door closes. Users are able to access those images using their smartphones to peek inside their fridge. Users can then manage their cold-storage more efficiently by identifying their food stock – a breakthrough in fridge technology.


Online Entertainment: With the kitchen serving as a common gathering spot in homes, the Samsung Family Hub also offers options for music streaming via its built-in speaker or with Bluetooth-enabled wireless speakers to enjoy music throughout the entire home. Users can even enjoy their favourite television programs right on the Family Hub screen using Screen mirroring with their Samsung Smart TVs – missing out on movies are truly a thing of the past!


Boosting Productivity via Breakthroughs in Mobile Technology

Apart from launching Gear S2 Classic, Samsung also unveiled the much anticipated Galaxy TabPro S, which combines its world-class mobile technology, powered by Microsoft Windows 10 OS built into a premium high-end tablet. By integrating the most popular features of laptops and tablets, users now have access to full PC and notebook functionality in a lightweight tablet for the most productive and fulfilling mobile experience. Samsung Pay will also be coming to the Southeast Asia and Oceania regions in 2016, starting with Singapore and Australia. lts regional mySamsung program is an active ownership program for both current and new Samsung customers whereby users can access invaluable data via mobile apps. Its many applications assist customers to manage their devices and get the most out of their devices.


Samsung Electronics inspires the world and shapes the future with transformative ideas and technologies that redefine the worlds of mobile devices, home appliances, medical equipment, entertainment gadgets, smart applications and technological solutions. Internet connectivity coupled with smart tools creates unlimited access and cross-platform sharing of knowledge with the best products conceived via proactive cross-over industry collaboration. Samsung employs some 319,000 people across 84 countries with annual sales of USD196 billion.