Stunning Signature Straits View

BRDB’s latest offerings add luxury to Permas Jaya.

The words urban living and luxury resort have been toyed around with by most developments in recent times but it is currently being redefined in the matured township of Permas Jaya in Iskandar Malaysia. While many would agree that the only way to escape the hustling and bustling city is to go far away from it, renowned property developer Bandar Raya Developments Bhd (BRDB) brings that vacation-lifestyle-in-the-city with not just one, but two new additions to its collection.

Situated in the heart of the established township, Elita at The Straits View Condominium and The Straits View Residences are two of Permas Jaya Sdn Bhd’s – a subsidiary of BRDB – latest offerings. Built and designed with exclusivity in mind, both developments impart a resort-like ambience nestled amidst a lush green landscape thus transforming residents’ mundane day-to-day routine into a relaxing holiday getaway every single day.

Spoilt for choice between going vertical or staying grounded, both of these new gems cater for residents’ every need and preference. Towering at 21 stories, Elita at The Straits View is the final phase of The Straits View Condominium, a development that has won the Best Maintained Buildings and Residential Development Award in 2003 at the national level accorded by the Ministry of Housing and Local Government. Meticulously built upon 17.82 acres of land, The Straits View has a relatively low density for a high rise residential development, with a total of 706 units shared among its six blocks.

Built around a central green and screened from the other towers by buffer foliage, residents at The Straits View Condo are greeted by lush palms, lofty rain trees, blossoming frangipani, fountains and water cascades before being awed by a majestic panoramic view of the stunning Straits of Johor and the Singapore skyline from the comfort of their own living rooms.

The BRDB Touch

Elita at The Straits View features some of the most spacious condominiums in this capital city where you can cozy up at the studio apartments with a built-up area from 796 sq ft or spread your arms wide at the enlarged penthouses of up to 4,920 sq ft complete with a sky garden. If it is comfort with moderation you are seeking, then 100 units of standard 3+1-bedroom condos of 1,765 sq ft await. Priced from RM400,000 onwards for the studio units and RM746,000 onwards for the standard units, these premier freehold homes are blessed with spectacular views ensuring that the beautiful scenery Elita is built around do not end just at your doorstep.

The resort-like Elita is also suitably paired with 5-star leisure facilities. An azure clover-shaped swimming pool complemented with Jacuzzis in shaded terraces and sauna makes a daily dip too tempting to resist. For the sporty and health conscious, inviting jogging tracks cut through the foliage while tennis, squash and basketball courts are all there to complete what is already a vacation at home.

“The existing five blocks of The Straits View Condominium have enjoyed a high occupancy rate among Japanese and other expatriates – about 55 percent. The thought of having vacation-like facilities within the development is what draws them to invest here and make it their home,” says Teh Ku Yong, General Manager of Permas Jaya Sdn Bhd.

For those who prefer a serene home closer to the ground amidst a natural setting, the luxurious The Straits View Residences, located only a stone-throw away from The Straits View Condominium might be what you are looking for.

Spread across 35.2 acres, The Straits View Residences is a freehold strata development featuring 218 units of residential homes within a gated and guarded community priced from RM1,226,000. It offers 186 units of exclusive semi-detached houses with built-up area from 3,310 sq ft and 32 bungalows of 5,226 sq ft all within a low density community.

Upon completion, residents will be able to take in the beauty of nature as they take a short walk along tree-lined roads towards the clubhouse. Resort-like settings such as a swimming pool, a wading pool, a gymnasium and a sauna are just some of the facilities to help you stay in shape while “vacationing” right in your own backyard; think of a chalet resort in which you could retire to the privacy of your own room, in this case your own home after an afternoon well spent at the main clubhouse.

Both Elita and The Straits View Residences will soon be part of what is already an established township that is fully self-contained and integrated with landed homes, condominiums, commercial and retail right up to light industrial properties. And whether it is for leisure or business, one can even put away those slacks for a day and start swinging some clubs at the 9-hole Permas Jaya Golf Course. You could also sweat it out at the Permas Jaya sports and recreation complex over a game of badminton or tennis among the many other recreational facilities.

Covering approximately 1,400 acres, Permas Jaya is one of BRDB’s earliest developments and piece by piece, the developer has been adding to the landscape of Johor Bahru to create the expanse of residential choices that is Permas Jaya today.

“Permas Jaya has been particularly popular among both homeowners and investors because of its proximity to the city and also its appeal as an already established town complete with all the facilities that a modern family needs,” says Teh.

With a population 70,000 strong comprising of mainly locals, Singaporeans and a small number of expatriates, this endearing township is provided for with a shopping mall and other smaller commercial outlets. Among them is the retail household name Jusco which since opening its doors in 2003, its tenth flagship store has been regarded as the main shopping hub in the vicinity. In addition, smaller shop lots offer many other amenities such as banks, cafes and grocers, providing for the residents’ daily needs.

If the options within this township do not seem to be enough to your liking, fret not. Located only about 9km east of Johor Bahru city and within the central corridor of the Iskandar Malaysia region, Permas Jaya is well connected to many important landmarks through a web of highways and roads such as the Southern Link Expressway (Coastal Highway) and the Eastern Dispersal Link (EDL).

Using the soon-to-be-completed Eastern Dispersal Link (EDL), a quick 8-minute drive to the CIQ (Customs, Immigration and Quarantine) complex in JB city means that residents will always have the choice to do some sightseeing and shopping at our neighboring country Singapore. The township is also a popular choice among industrialists since it is just about the same distance to the Pasir Gudang industrial estate and port to the east.

Coming a long way and having pieced together what is today a thriving mini-city, Permas Jaya has enjoyed a significant increase in value for its properties, some as much as double, and this is expected to intensify its mark as one of the main growth centers within the Iskandar region. Blessed by the myriad of options and functional mix of the neighborhood, it’d be rather difficult to get it wrong to own and to live in Permas Jaya, a wonderful address and another signature creation of BRDB.

To experience BRDB’s comfort living, call Permas Jaya Sdn Bhd’s office at or visit

Permas Jaya

• 1,400 acres
• Current population, 70,000

New Launches

• Elita at The Straits View Condominium
• Unit types
• Standard, 100 units –
• built-up from 1,765 sq ft,
• from RM746,000
• Studio, 9 units – built-up
• from 796 sq ft, from
• RM400,000
• Penthouse, 4 units –
• built-up from 3,617 sq ft
• from RM2,380,000

Facilities

• Olympic-sized swimming
• pool (clover shape)
• Spa pools
• Sauna
• Barbeque area
• Gymnasium
• Multi-purpose hall
• Cafeteria
• Tennis, squash courts
• Laundry facilities
• Mini market
• 24-hours security
• The Straits View Residences
• Semi-detached, 186 units – land area from 42′ x 89′ built-up from 3,310 sq ft,  from RM1,226,000
• Bungalow, 32 units – land area from 8,000 sq ft, built-up from 5,226 sq ft, from RM2,828,000
• Swimming pool
• Sauna
• Gymnasium
• Convenience store
• Cafeteria
• Function room
• Games room
• BBQ area

Accessibility

• 8 minutes to JB City/CIQ via Eastern Dispersal Link
• 8 minutes to Pasir Gudang via Coastal Highway
• 8 minutes to North South Expressway via Eastern Dispersal Link

Public Amenities

• Jusco Shopping Center
• Permas Jaya Sports complex
• 9-hole golf course
• Commercial outlets
• Major banks