Journey of 10,000 Steps to a Healthy Lifestyle at SERI AUSTIN


UMLand Seri Austin and TM Berhad collaborates for a healthier life…



22 October 2017 – Dynasty View Sdn Bhd (also known as UMLand Seri Austin), a wholly owned subsidiary of United Malayan Land Bhd (UMLand) and Telekom Malaysia Berhad (TM), collaborated to organise a healthy-oriented activity aptly titled, ”10,000 Steps @ Seri Austin” at Taman Seri Austin, Johor Bahru. The ”10,000 Steps @ Seri Austin” programme was held in support of the recent Hari Sukan Negara 2017 which was celebrated nationwide. It was also the first collaboration between UMLand Seri Austin and TM in organising such programmes to encourage members of the local communities, including employees from both companies, to adopt a healthy lifestyle. The programme was officiated by En Abdul Ghani Abdul Rahman, Director Of Johor Youth & Sports Division as an official representative to Johor State Exco for Youth, Sports, Cultural and Heritage, together with KK Wong, Chief Executive Officer and Acting Group Director of UMLand Townships, and Ahmad Nasri Mohamed, State Vice President, TM Johor.


The official opening ceremony of ”10,000 Steps @ Seri Austin” by UMLand Seri Austin and TM Berhad



Congrats and thumbs up for a successful run organized by UMLand Seri Austin in collaboration with TM
Congrats and thumbs up for a successful run organized by UMLand Seri Austin in collaboration with TM


Speaking at the event, Ahmad Nasri said, “We are excited to collaborate with UMLand Seri Austin on this initiative towards promoting a healthy lifestyle and environment conservation. It is indeed encouraging to see a good number of participants for this programme and we hope that our objective of increasing public awareness on healthy and green initiatives is successfully met. One of the best ways to start a healthy lifestyle is through regular exercise, which is definitely more fun to do in a group like what we did today. Family and friends are the ones who influence our choice of activities. To be a part of a group exercise such as this provides us an opportunity to stay physically active in a fun and sociable environment with others,” he added.



KK Wong (right) with Dato’ Zulkurnain firing at TM’s orange balloons signifying the official event launch
KK Wong (right) with Dato’ Zulkurnain firing at TM’s orange balloons signifying the official event launch


Meanwhile, KK Wong said,” Not many people are active in sports, hence walking is perhaps one of the easiest ways to start exercising. I am glad that we have collaborated with TM to bring this event to the people of Seri Austin. We are also proud to introduce Poesy Liang, a design entrepreneur, multidisciplinary designer, humanitarian and motivational speaker. Besides many of her volunteer causes that seek to serve the marginalised, Poesy also takes climate change and green matters seriously as she sees the importance of preserving Mother Nature. At Seri Austin, she introduces her signature – Rooftop Cats (RTC), Harry Putter on a zero carbon flying broom. Through her artworks, Poesy employs a whimsical approach to encourage people to strive to be more energy efficient – in line with Seri Austin as the First Smart Healthy City and Communities in Iskandar Malaysia. The efforts are part of UMLand’s strong advocacy on providing sustainable and green living.”



The race is about to begin! – Runners getting ready to roll at the official starting point of the competition
The race is about to begin! – Runners getting ready to roll at the official starting point of the competition



Meanwhile, Abdul Ghani said, “I would like to congratulate TM and UMLand Seri Austin for their efforts in organising this event for the communities to get together and cultivate a healthier lifestyle. Since 2015, the Government has declared Hari Sukan Negara on the second Saturday of October every year. The objective is to elevate Malaysia into a healthier and active nation. In conjunction with the Hari Sukan Negara, we are encouraging people of all ages to be involved in various sports activities, lead a healthy lifestyle, and to create awareness among the younger generations on the importance of healthy living. I am really impressed by the development that has taken place in Seri Austin and the efforts to promote a healthy lifestyle among the communities should be followed and emulated by others.” He added and admitted this was the first time he set foot in Seri Austin.



In a jovial mood: The crowd of participants commencing their run after the official flagging off ceremony
In a jovial mood: The crowd of participants commencing their run after the official flagging off ceremony


At the event, almost 800 participants walked 10,000 steps around Seri Austin township which is equivalent to 8 kilometres, in the process burning almost 504 calories. The participants, along with the guests also threw Effective Microorganism (EM) mudballs into the Seri Austin Lake as an effort to improve the water quality and conserve the lake as a natural habitat leading to a greener township. At the event there were more than 10 booths showcasing healthy products, and health consultations were offered including blood pressure test, sleeping test and mental health status test by Afiat Healthcare Sdn. Bhd.. Dr Azlee Ahmad from Afiat Healthcare Sdn Bhd also delivered a talk titled ”Secrets of Staying Healthy.” In addition, there were meals on wheels for the public to enjoy with a range of food trucks selling tasty treats. For participants who completed all checkpoints, they were eligible to a lucky draw, with prizes courtesy of UMLand Seri Austin and TM.



Crossing the finishing line...Dato’ Zulkurnain (2nd from L) and KK Wong (2nd from R) looking triumphant
Crossing the finishing line…Dato’ Zulkurnain (2nd from L) and KK Wong (2nd from R) looking triumphant










About UMLand Seri Austin

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SERI AUSTIN Township (developed by Dynasty View Sdn Bhd – a wholly-owned subsidiary of UMLand) is a multiple award-winning township located within the popular growth corridor of Tebrau in Johor Bahru offering easy accessibility and residential appeal. Over and above the easy accessibility, the township offers a 36-hole golf and country resort within the area and middle-class suburban elegance with surrounding commercial centres such as AEON Mall Tebrau and Dato’ Onn, TESCO, Fairview International School, Sunway College, KFCH International College, Hospital Sultan Ismail and many international food cuisines.

Seri Austin, spread across 500 acres of freehold land, is planned with homes of quality design and affordable pricing. Together with its healthy and conducive living environment, the township offers a ‘Simply Better’ lifestyle. The township has been recognised as the 1st Smart Healthy City and Communities Township in Iskandar Malaysia due to its emphasis on outdoor facilities like beautiful lakes and smoke-free parks, recreational areas and jogging tracks. It is also the first township in Johor to incorporate designated bicycle lanes, a Riders’ Point and High Speed Broadband (HSBB) access.

In 2017, Seri Austin was awarded the inaugural Noble Excellence Awards 2016 (Southern Best Development of The Year and National Best Development of The Year – Residential Landed – Aster Luxury Cluster & Semi-D Homes) and TIMA 2016/17 (The Iskandar Malaysia Accolades) on Corporate “Value Champion” and Overall “Value Champion”. With its modern architectural and layout designs, Seri Austin homes have been able to capture the interest and imagination of homeowners while staying true to its “Simply Better” homes concept. For more information, please visit UMLand Seri Austin at:



United Malayan Land Bhd (UMLand)


UMLand is the award-winning Malaysian developer behind the successes of several residential townships and niche developments across the country. The company has two divisions handling Township Development and Niche Projects respectively. It also has a hospitality division that operates Suasana Suites serviced apartments and a construction division under UMLand Builders Sdn Bhd.

UMLand’s Township division manages five townships namely: Bandar Seri Alam (Iskandar Malaysia), Taman Seri Austin (Iskandar Malaysia), Bandar Seri Putra (Bangi, Selangor) Makhota Hills (Semenyih, Selangor) and the upcoming world–class integrated biotech park in Pasir Gudang, Johor Halal Park, a joint venture initiative with J-Biotech, a Johor state government arm. UMLand’s Niche division has completed several residential developments in Kuala Lumpur and Johor. These include Suasana Sentral Loft (KL Sentral, KL), Suasana Bangsar (Bangsar, KL), Seri Bukit Ceylon (Bukit Ceylon, KL), Suasana Bukit Ceylon (Bukit Ceylon, KL), and Somerset Puteri Harbour (Iskandar Puteri, Johor).

Upcoming projects include Suasana Iskandar Malaysia, a mixed development in Johor Bahru city centre; Medini Lakeside in Medini Iskandar Malaysia, an integrated development comprising UMCity (a mixed-use commercial development) and Viridea Lakeside (a green residential development); and Star Residences, a joint venture initiative with Symphony Life Berhad to develop an upmarket serviced residences in the heart of Kuala Lumpur.

With a strong track record spanning across two decades, UMLand continues to embrace excellence and innovation as its main tenets to drive growth. The Group, with over 1,800 acres of undeveloped land bank across Malaysia, aims to be a caring and responsible developer that not only builds quality property units for investors and homemakers, but also units that will see its value enhanced as the community grows and living standards improve. With advances in technology, UMLand is also embarking on building smart cities to complement the lifestyle needs of the modern community. In 2015, UMLand bagged the “Best Office Development Asia Pacific” at the International Property Awards in London for its flagship project the UMCity Medini Lakeside development. For more information about UMLand, kindly visit: www.umland.com.my

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