Now Everyone can Sell as LAZADA Brings Offline Shopping Online Experience to Malaysians Thanks to Partnership with MDEC and GAMUDA LAND




KOTA KEMUNING, 2nd SEPTEMBER 2018 – Local brands, sellers, and products were the centre of attention during the ‘Merdeka Day & Malaysia Day Quayside Fiesta’, thanks to online shopping giant LAZADA. The event took place at GAMUDA LAND’s twentyfive.7 township in Kota Kemuning over the weekend, where hundreds of modern and traditional Malaysian creations ranging from foods and handicrafts, to apparel and home and living were on display at the LAZADA Bazaar.

The marketplace bazaar was held in conjunction with property developer GAMUDA LAND, along with the support of Malaysia Digital Economy Corporation (MDEC). Hundreds of visitors flocked to the outdoor lifestyle market, eager to snap up promotions and sales. 25 retail pop-up stalls were set up, featuring selected vendors such as MaryamBayamHanalluna, and Pentec Online. Clients were able to buy products by scanning LAZADA QR Code at the sellers’ stores with the added convenience of having products delivered to their front door. The bazaar was the perfect platform to showcase how LAZADA eases adoption of e-commerce for businesses & individuals.



Thanks to our partners GAMUDA LAND and MDEC, we were able to bring the curated, personalised shopping experience of LAZADA to visitors of the Merdeka Day & Malaysia Day Quayside Fiesta,” said Christophe LejeuneChief Executive Officer of LAZADA Malaysia. “We wanted to show how people from different walks of life are able to come together and utilise e-commerce to improve the lives of not only their customers but also themselves. Now everyone can sell online to anyone, anywhere with LAZADA.”





Merdeka Weekend of Food and Fun-filled Activities at twentyfive.7


The Merdeka Day & Malaysia Day Quayside Fiesta featured an Eat Drink KL food market with delicious, innovative offerings from Malaysia’s F&B scene, such as Bijipops’ twentyfive.7 Malaysia Day Pops, Sundaydotruck’s homemade cakes, fresh homemade sambal by Aiden Picnic, and Markonah Food & Co.’s mango pulut. Visitors were also enthralled with family fun activities, nostalgic traditional games, outdoor movie screenings of Ola Bola and Hantu Kak Limah, plus homegrown performances by Jimmy Pua and Makcik Satay.



At GAMUDA LAND, we believe that the common ground for a town is the community, where people know one another, live and play together and look out for one another. Events of this scale bring people together, in a fun-filled environment and provide opportunities for neighbours to get to know one another. Ultimately a community that looks out for each other is a good community,” said Chu Wai LuneGeneral Manager of twentyfive.7, GAMUDA LAND.



To keep our community connected, GAMUDA LAND has recently launched GL Friends, our loyalty program for our customers, where they can enjoy added rewards, benefits and privileges. Collaboration with esteemed partners such as LAZADA, MDEC and MyPride made this event all the more meaningful for a Malaysia Day themed celebration. We hope such events will continue to foster closer community living at twentyfive.7,” Chu concluded.


Restoring Dignity for Marginalized Communities Through MyPride Initiative


The LAZADA Bazaar also had on sale several handicrafts made by inmates of Kajang prison. This was thanks to an MOU (Memorandum of Understanding) signed by LAZADA Malaysia and  MyPride Penjara  – an initiative by the Malaysia Prisons Department to provide opportunities for marginalised communities to build vocational and entrepreneurial skills while providing meaningful consumption at all levels. The partnership will also see MyPride Penjara handicraft being sold online via LAZADA Malaysia’s platform.



An important objective for the Malaysia Digital Economy Corporation (MDEC) that will help take Malaysia’s digital economy to a higher level, is helping Malaysian sellers to open their stores online,” said Sumitra NairVP of Talent and Digital Entrepreneur at MDEC. “Thanks to marketplaces like LAZADA, Malaysian sellers and SMEs today are exposed to global and regional platforms. We will continue to drive demand for Malaysian exports by enhancing Malaysia’s efficiency and competitiveness in e-commerce fulfilment.” “Those who have repented and served their time find it hard to find meaningful job opportunities and income,” said Haji Wan Ramzan bin Wan AhmadSenior Assistant Commissioner of the Malaysian Prisons Department. “Today’s e-commerce platforms such as LAZADA allows marginalised communities to develop and sell their wares online anywhere in the world – even from home. Thanks to LAZADA and MDEC, My Pride participants are able to obtain a legal source of income that restores dignity and meaning to their lives.”



We strive to make e-commerce accessible to all and enable each entrepreneur to reach their full potential online so that #EveryoneCanSell, regardless of background or location. We hope to boost SMEs’ capabilities when they capitalise on the #EveryoneCanSell concept. A great example of this is the MyPride programme, which sells the work of inmates on their LAZADA store. LAZADA has given prisoners the platform and assistance to go online, bringing awareness to the creative handicrafts made by the inmates to a wider market,” Lejeune added.






Growing Young Entrepreneurs Via e-Commerce


The LAZADA Bazaar and MyPride Penjara initiatives at the fiesta are also part of LAZADA’s long-standing support to nurture young innovative entrepreneurs. In line with LAZADA’s #EveryoneCanSell messaging, LAZADA will also conduct an e-Commerce Seller Conference in Malaysia next month for those who want to learn more about entrepreneurship and enhance their skills with the right knowledge tools and latest digital marketing insights. The conference will be held at Malaysia International Trade and Exhibition Centre (MITEC) on Tuesday – Wednesday, 25th and 26th of September 2018. LAZADA is Southeast Asia’s largest online shopping platform, empowering people to buy and sell through the power of e-commerce. Consumers can enjoy an effortless shopping experience with desired brands and sellers via the LAZADA mobile app, which is now available in the iTunes App Store or Google Play Store.



For more information on LAZADA, please visit: www.LAZADA.com.my

















Launched in 2012, LAZADA is the number-one online shopping and selling destination in South East Asia – present in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As the pioneer of the eCommerce ecosystem in South East Asia, LAZADA has 155,000 sellers and 3,000 brands serving 560 million consumers in the region through its marketplace platform, supported by a wide range of tailored marketing, data, and service solutions. With 300 million SKUs available, LAZADA offers the widest range of products in categories from consumer electronics to household goods, toys, fashion, sports equipment, and groceries. Focused on delivering an excellent customer experience, it offers multiple payment methods including cash-on-delivery, comprehensive customer care, and hassle-free returns through its own first and last mile delivery arm supported by approximately 100 logistics partners. LAZADA Group is majority owned by Alibaba Group Holding Limited (NYSE: BABA). For additional info and assistance pertaining to Quayside Fiesta, contact


Charmaine Goh






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