S P Setia hands Mindshare Malaysia media and digital duties


May 16, Kuala Lumpur – S P Setia has appointed Mindshare Malaysia, the global media agency network of WPP, to handle its media and digital strategy, following a competitive pitch. The appointment will be for a period of one year. Zenith Malaysia is the incumbent. “The agency is excited to be the partner of S P Setia to bring its “Live, Learn, Work, Play” concept to live through Mindshare’s adaptive marketing approach,” said Cindy Chia, managing director of Mindshare Malaysia.



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