LBS Unveils New Identity


Home-grown property developer LBS Bina Group Berhad has launched a brand new image, identity and direction. This move is part of the company’s long-term objective to be an internationally recognised developer, building and inspiring lifestyle spaces that enhance community living.

As part of its new direction, the Group has extended its portfolio of quality homes to the high-end Market. It has embarked on a progressive journey of change, which includes the areas of product, customer experience, after-sales services, sustainability, green technology and design. “Our objective is to create living habitats where harmony and pleasure dwell in our living spaces,” says Dato’ Lim Hock San, Managing Director of LBS Bina Group Berhad.

(From Left) Executive Directors Cynthia Lim and Datuk Barry Lim, Dato’ Lim Hock San (Managing Director), Dato’ Kamaruddin Abdul Ghani (Vice Chairman and Senior Independent Non-Executive Director) and Executive Directors Dato’ Daniel Lim and Alan Chia.

“Our mission includes consistently delivering exceptional performance through progressive creations, realizing value to all stakeholders and enriching communities at large.” Dato’ Lim says there is a rising demand for sustainable townships that offer a harmonious and balanced lifestyle.

Meeting such demands while achieving a healthy profit margin is an increasing challenge, he says. “That is why we have extended our quality homes to the high-end market, not just to sustain better profit margins but as part of our quest to be a people-oriented property developer.”

”We recognize homebuyers’ demand for more sustainable lifestyle spaces that not only serve to meet their evolving lifestyle needs within and outside the homes but as the foundation to build strong and balanced communities for their families.

”As a responsible developer, we are not merely building homes, we are building communities,” he says. Following this new direction, houses priced above RM350,000 will now constitute approximately 80% of its development portfolio. With better profit margins, sales this year is targeted to increase by 54%, hitting RM650 million as compared to RM422 million last year.

Its on-going projects have a total GDV of RM1.45 billion whereby the main contributors to the Group’s growth in the next few years are D’Island Residence in Puchong, the 850-acre Bandar Saujana Putra township, and projects in Cameron Highlands. D’Island Residence is earmarked to be the Group’s flagship resort-like homes as LBS moves into the high-end property segment. The development is projected to contribute 30% to 40%to the group’s revenue and earnings over the next few years.

LBS will also focus on meeting rising demands for sustainable lifestyle developments, incorporating green technology and design as part of their commitment. D’Island Residence will adopt environmentally-friendly features like rainwater harvesting system and light-emitting diode street lights. The exclusive low density township also features a breathtaking lake with a verdant natural environment, carefully landscaped and surrounded with lush greenery.

While moving into this new direction, LBS will continue to launch housing projects priced below RM350,000, although on smaller scales. Five of those projects launched this year have a combined GDV of RM372 million.

The Group’s overall projects with a land-bank of more than 2,400 acres and total GDV of RM9.1 billion is set to keep them busy for the next few years. Plans to diversify into hotels, resorts, retail building and many more are in the works as the Group moves toward becoming a formidable player on the international arena.