LBS launched CAMERON CENTRUM Precinct 1 in Kuala Lumpur


Best Mixed Development and Biggest Commercial Offerings in Cameron Highlands

Tengku Mahkota of Pahang, Tengku Abdullah Al-Haj Ibni Sultan Haji Ahmad Shah Al-Musta’in Billah officiating the launch of LBS Cameron Centrum – the largest integrated development project in Brinchang, Cameron Highlands. Tengku Mahkota of Pahang was accompanied by (from left) LBS Bina Group Berhad, Executive Director, Dato’ Seri Daniel Lim Hock Sing, LBS Bina Group Berhad, Managing Director, Tan Sri Lim Hock San; (4th from left) Pahang Housing and Urbanisation Committee Chairman, YB Dato’ Sri Haji Wan Rosdy Bin Wan Ismail and (5th from left) LBS Bina Group Berhad, Subsidiary Director, Dato’ Sri Adnan Bin Wan Mamat.


Prestigious and award-winning property developer, LBS Bina Group Berhad (LBS), recently launched its signature project Cameron Centrum Precinct 1, the first phase of the largest integrated development project in Brinchang, Cameron Highlands, Pahang. The inaugural event, held at the renowned Shangri-La Hotel Kuala Lumpur, was graced and officiated by His Majesty, the Tengku Mahkota of Pahang, Tengku Abdullah Al-Haj Ibni Sultan Haji Ahmad Shah Al-Musta’in Billah.


Speaking during the event launch, LBS Managing Director, Tan Sri Lim Hock San said, “As a major developer, LBS remains committed of contributing to the long-term development of the area. We envision Brinchang to be the heart of Cameron Highlands. With the upcoming development of Cameron Centrum Precinct 1, we hope to transform Brinchang into a vibrant township, and subsequently boosting Cameron Highlands’ status as a leading hill-top tourist destination.”


Another landmark development from the LBS Group, Cameron Centrum will provide the largest commercial offerings in Cameron Highlands. Developed on some 86 acres of prime and pristine land, Cameron Centrum is earmarked to transform Brinchang into a modern yet sustainable township. Comprising seven precincts which include residential, retail, commercial, tourism and hotels, it is widely anticipated to create a lively and modern township. Integrating elements of a balanced work-and-play lifestyle, Cameron Centrum offers an overall sense of spontaneity and discovery to all walks of life, whilst being at one with nature.


Incorporating classic English Tudor-style architecture, Cameron Centrum is set to complement the socioeconomic growth of Cameron Highlands. It is strategically located in close proximity to public amenities apart from major tourist hotspots or attractions such as Brinchang Night Market, Big Red Strawberry Farm, Cactus Valley and Time Tunnel Museum. Furthermore, the development itself borders on Tanah Rata, a major hub for financial, transportation and government offices in Cameron Highlands. At Cameron Centrum, the social and commercial needs of Brinchang residents will be adequately covered and fulfilled. Its strategic location and overall design truly appeals to local residents of Cameron Highlands who may wish to diversify their businesses as well as embark on value-added investments.


With an estimated GDV of approx. RM183 million, Cameron Centrum Precinct 1 will consist of 58 commercial units offering a total built-up area of between 2,207 and 9,214 sq. ft. Each unit is expected to fetch some RM1,458,800 – RM5,552,800 and the project itself will commence in 2016. According to LBS Executive Director, Dato’ Sri Lim Hock Sing, when LBS first launched its flagship project, Carnation Park, Tanah Rata almost two decades ago in 1998, it was a spectacular success. It subsequently inspired the company to continue developing Cameron Highlands.

The Cameron Centrum Project is a testament to our commitment to contribute towards the long term development of Cameron Highlands and we very much look forward to the beginning of a new Brinchang.” At the moment, Cameron Centrum is the fifth project development undertaken by LBS in Cameron Highlands after Carnation Park, Taman Royal Lily, Cameron Golden Hills (Tanah Rata) and Brinchang Square (Brinchang). For further enquiries, kindly contact 1700 81 8778 / +603 7877 7333 / +605 491 5018 or visit www.lbs.com.my for more information.



Fact Sheet on Cameron Centrum Precinct 1:

Land Tenure

Leasehold 99 years

Property Type

Shop (2, 4 and 5 storey)

Total Units


Built-up Area

2,207 to 9,214 square feet

Estimated Selling Price

RM 1,458,800 to RM 5,552,800

Estimated Total GDV

Approximately RM183 million


Artist’s impression of LBS Bina Group’s Cameron Centrum Precinct 1.