Residents who benefited from the Nippon Paint Colours of Life programme 2011 show off their cute and colorful souvenirs received from the organizers.
Twelve homes have been brought under Nippon Paint’s wings in the Nippon Paint Colours of Life community development programme starting June, 2011. Some of the home occupants are single parents with a household income of less than RM1,000 per month.
The programme initiated by Nippon Paint is a joint venture with a non-profit welfare organization called Persatuan Kebajikan Generasi Gemilang (PKGG). The programme kick start with households from Taman Prima Selayang, Gombak and by the end of the year all 12 selected homes would have benefitted from the programme.
Nippon Paint (M) Sdn Bhd head of marketing, Jason Thong says the programme is aimed at providing a conducive environment to promote family bonding within homes by transforming both the physical environment and mindset.
“The family is the core of a social structure and Nippon Paint is happy to be working with PKGG to play a role in contributing towards family development,” Thong says.
“We want to encourage families to spend more time together, which will help build a stronger family bond. The warmth and comfort of a home is the foundation of a happy family, a united community, and a successful nation,” he adds.
The community development initiative is part of Nippon Paint’s corporate social responsibility (CSR) focused on community building, a key component in its commitment to improving lives with the use of colour. Besides providing expert advice on the use of colors, Nippon Paint will also help repaint the 12 homes.
“Color is a very powerful thing. It affects our mood and can help brighten up life. We hope the programme will motivate the families in Taman Prima Selayang to continue improving the condition of their homes and families,” says Thong.
Concurrently, PKGG, will continue to conduct programmes that strengthen family relationships such as Financial Literacy (in partnership with Bank Negara Malaysia Volunteers), Happy Living and Social Emotion and character development programmes for children to ensure a well-rounded initiative.
(From L) Jason Thong and Freddie Acho Bian, Director of PKGG presenting a souvenir to Wong Suim Kek, President of Taman Prima Selayang Residents Association.
“We have been working with the Taman Prima Selayang community for more than five years and one of our initiatives in strengthening families is to improve the quality of home life through our Home Improvement Programme,” says PKGG Executive Director Daniel Tan.
As a prelude to the launch of the programme, Nippon Paint and PKGG had earlier organized a community wide gotong-royong in Taman Prima Selayang in mid June. More than 100 residents from 59 families took part in the event.
About Nippon Paint (Malaysia) Sdn Bhd
Incorporated in 1967, Nippon Paint Malaysia Sdn Bhd (NPM) manufactures paint and coatings for both home and industrial applications. It has three manufacturing plants in Malaysia – Shah Alam, Johor Bahru and Kota Kinabalu. NPM currently manufactures over 10,000 different paint formulations for the decorative and architectural, automotive, industrial, protective coatings and fishing vessel markets. Nippon Paint has been awarded the prestigious Green Excellence Award by Frost & Sullivan in recognition of its achievement in promoting and improving environment sustainability within the paint industry.
About Persatuan Kebajikan Generasi Gemilang (PKGG)
PKGG is a non-profit welfare organization, registered under Societies Act 1966. It aims to raise an exemplary next-generation and build stronger families, focussing on mentoring the next generation with leadership and life skills for marginalized communities in Malaysia.