Citibank Celebrates First Anniversary of “LifeStyle”


More exclusives offers and events for customers and their families.

Keeping true to its customer-focused tradition, Citibank Home Loans’ Lifestyle is celebrating its first year anniversary with more goodies galore for its home loan customers.

Lifestyle’s unique value-proposition will include giving customers even more exclusive offers, special invitations to exciting events and fun-filled activities for customers and their families all-year round. Lifestyle also aims to treat customers regularly with amazing deals, savings and discounts.

Launched last October 2010, LifeStyle is more than just home loans and interest rates. It is unique, different and offers real value and benefits for Citibank Home Loan customers. LifeStyle was designed to focus on three pillars that aim to give customers the best overall return on their mortgage.

The first pillar allows customers to enjoy the benefits of Citibank’s partnerships with various merchants, who offer discounts for purchases such as home furnishings, security products, items as well as special dining and travel deals.

The second pillar gives customers the opportunity to attend exclusive events like feng shui seminars, developer launches and previews, taxation seminars, health talks, baking classes and activities for the children.

The third pillar provides customers with the flexibility to switch between accounts for better financial management. They can access their mortgage account from Citi and Visa ATMs. They can withdraw and make purchases from merchants worldwide via their mortgage account. 

LifeStyle is not a product. Its three pillars are based on giving value to customers’ lifestyle experiences. It releases the traditional thinking that interest rates are the prime consideration when selecting a home. LifeStyle is about giving home owners more opportunities to save, enjoy, meet, learn, and access and manage cash funds between accounts, effectively.

And that’s exactly what Lifestyle has done and is doing as it celebrates its first year anniversary  – it is giving its home loan customers more opportunities to save, learn and enjoy a more balanced and wholesome lifestyle.

This year, the special delights that customers and their families can look forward to include Cage Rage, Cooking House, Laser Tag, Rock Climbing and Family Day at Sunway Lagoon.

Cage Rage is a custom made cage placed underwater at the ‘Living Ocean’ of Aquaria, Kuala Lumpur City Center.  Safe behind bars, customers and their children over 14 years of age can plunge and come face-to-face with a wide array of wild and fascinating predators including sharks. Citibank home loan customers can buy an exclusive ‘Cage Rage’ T-Shirt and certificate to remember this great experience in the heart of the city. That’s not all, customers from outside Kuala Lumpur can also bring their families and enjoy special rates at Corus Hotel and Traders Hotel.

Customers and their families also have the opportunity to take part in Cooking House, Laser Tag by Galactic Laser and rock climbing activities at Camp 5 in October and November.

Another ‘to-look-forward-to’ event is Lifestyle’s first family day at Sunway lagoon in December 2011. Customers and Citibank staff will be invited to participate in exciting individual and team challenges that offer valuable and incredible prizes. Customers and their families can also luxuriate in the clear blue wave pools, take a dive down the splash pools and enjoy the many entertainments at the park.

Apart from enjoying the value-added benefits offered by Lifestyle, Citibank customers who are looking to buy a new home, a second home or upgrade their home, can choose from Citibank’s innovative and customer focused portfolio ranging from Citibank Homecredit, Citibank Flexihome Loan, Citibank Housing Loan to Citibank Home Partner-i. These flexible and reliable home loan products have over the years, helped individuals, couples and families own homes and raise children in comfortable environments.

At Citibank, customers inherit a home, not a home loan.

For more information on Citibank home loan products and services, customers are encouraged to call our Citibank Home Loan hotline at 1300-13-8800 or visit www.citibank.com.my/homeloan