The Jewel of Build-then-Sell Vila Seni


Built across 12 acres in Plentong, Johor Bahru, Vila Seni offers 92 units of attractive semi-detached villas and four bungalows with a GDV of RM250 million. At launch in 2013, Vila Seni was already 50% completed. One year on, the project is now fully completed and boasts of coming to this milestone via the build-then-sell concept.

“Vila Seni is helmed by Taipan Eagle Sdn Bhd, a joint development company between New World Development Co Ltd and Luen Yum Development (M) Sdn Bhd,” said William Yip, President of Pacific Lucky Holdings Ltd, part of Luen Yum.

Chow Tai Fook Enterprises Ltd is the major shareholder of the listed company New World Development Co. Ltd. The company is a leading jeweller in Mainland China, Hong Kong and Macau with a heritage of over 80 years. New World Development is one of the leading property developers based in Hong Kong. It has been listed on the Stock Exchange of Hong Kong since 23 November 1972.

Priced from RM2.4 million, the development comprises a 40,000sf clubhouse, 5-tier security, concierge facilities and other coveted 5-Star services. This comes at the heels of its endearing Hong Kong addresses such as The Signature, The Pavilai Hill, Grand Austin, to name a few.