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The Bigger And Better Deal

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It’s all about making an impression. So at an exhibition like the recent Malaysian Property Exhibition (MAPEX) 2011, organized by the Real Estate and Housing Development Association (REHDA), size mattered. This event at Mid Valley Exhibition Centre held on 18 to 19 March kicked off the first MAPEX of 2011, with more than 70 participating exhibitors, a bit more effort was put into the booths to have them standout from the pack.

Always going with “the bigger the better” philosophy, Sunway City Bhd is undeniably a hit with exhibition goers. With huge developments like the new Sunway Velocity commercial center under works in Cheras, it’s only proper that it be personified through a big booth. You can’t miss the setup located at the foyer to Hall 3, one of only four available there.

And undoubtedly being one of the country’s leading developers, Sunway takes the chance to showcase some of their latest projects like Vivaldi, a luxury condo establishment in the trendy neighborhood of Mont’ Kiara and not forgetting the elegant bungalows of Rymba Hills. A trusted name and a crowd favorite with so many grand developments under their name, there’s no wonder as to why Sunway always pleases with big booths.  

Time and time again, Sime Darby Bhd has shown that one can never go wrong with a big outfit to smack one in the face when entering Hall 3. An open design with Sime’s trademark red and white is further enhanced with illuminated columns to give off that sleek feel. Even the entourage of VIPs that included YBhg Datuk Yeo Heng Hau, Deputy Secretary General (Policy and Development) Ministry of Housing and Local Government and Datuk Seri Michael Yam, President of REHDA, found ample space to chit chat while viewing the scale models on display. Projects showcased included Sime’s mixed-residential development The Glades at Putra Heights and the lakeside link-homes of Delmara in Bandar Bukit Raja. An added touch to the booth is an LCD screen previewing the illustrious Sime portfolio. Since its inception in 1988, Glomac Bhd rose as a name recognized by many with its roots planted deep in the Kelana Jaya area. At MAPEX 2011, Glomac shows their firm standing. With its brand stated clearly above the booth entrance, one could never miss it. An illuminated model of their new serviced apartment towers of Glomac Damansara, the development labeled “really Damansara” posted right at the entrance becomes the hook for property hunters at MAPEX 2011.

Those admiring the scale model and looking for more info can have a seat as on-floor personnel furnish you with the details.   

Sunsuria Group‘s “built-up” may be found as one the simplest and most openly designed among the “big booths” at MAPEX 2010. Located at the center of the hall, Sunsuria welcomed the public to drop by and enjoy their scale model of 7th Avenue, a 30-acre development containing 57 units of versatile two- and three-story semi-detached offices located in Persiaran Setia Alam. Chairs and tables prepared inside, an LCD screen on the outside previews Sunsuria’s developments for those passing by. Easily spotted in the center of Hall 2, Sunsuria’s booth somehow stands out, perhaps less is certainly more.     

Going back to Hall 2, visitors found this particular booth attractive not because of its shining lights, but purely because of the developments on display. Simple enough, Seri Pajam Development‘s “gimmick” was just a backdrop of their developments and a price tag on each one. This strategy proved effective as more and more people were attracted to Pajam’s space. Some of the developments showcased were Bandar Warisan Puteri in Seremban and Tiara Heights in Sepang.

Seri Pajam’s focus outside of the Klang Valley area may also be one of the reasons why home seekers were interested, with its affordable price tag and quality assured, families looking for a home came to the right place.

All and all, these were but the few dazzlers of MAPEX 2011, with names such as UEM Land Bhd, I & P Group, Trinity Group and more, this year’s kick-starter property exhibition gave us the taste of things to come in 2011. With such confidence in the property market at present, bigger can only mean better.