SUPPORT #WHITEFLAG MRCA and DSAM Join Forces to Aid More Than 8,000 Families


Helping the needy and supporting the destitute during such tough times amid a raging pandemic





Kuala Lumpur, 16 July 2021 – In response to distressed Malaysians whose livelihood have been disrupted by the on-going MCOs, Malaysia Retail Chain Association (MRCA) and Direct Selling Association of Malaysia (DSAM) have joined hands to raise emergency funds to purchase essential food supplies for those in desperate need. With the aim of raising RM500,000 from this initiative, food boxes are being distributed by both associations to more than 10,000 families within the Klang Valley and its adjacent vicinities since 3rd July 2021.

Cover-pix: PPR Seri Nilam @ 12th July 21 _ Mr. Lawrance Cheah (DSAM Secretariat) _ Dato_ Winnie Lim (Treasurer General of MRCA) _ Ms. Aiveen Wong (Council Member of MRCA)



Balairaya MPKK Kampung Baru Sungai Chua



To date, the food boxes have reached 2000 families at 9 distribution locations including PPR Pantai Ria, Kuala Lumpur; PPR Sri Sabah, Kuala Lumpur; Kampung Tasek Permai, Ampang Jaya; Kampung Labu Lanjut, Sepang; Kampung Baru Sungai Chua, Kajang; Salak Selatan Baru, Kuala Lumpur; PPR Seri Nilam, Ampang; PPR Hiliran Ampang, Kuala Lumpur; and PPR Pandan Mewah, Ampang. More locations are currently being finalised for on-going distributions. In these events, each recipient will receive a food box containing rice (5kg), instant noodles, vermicelli noodles, sardines, baked beans, malt-based chocolate drink powder and biscuits.



Seri Sabah Flat 58 @ 5th July 21_ Datuk CG Tan (President of DSAM) _ Ms. Shirley Tay (MRCA President)



Ms Shirley Tay, President of MRCA added that “Many of our members are badly hit by this pandemic. Some cannot sustain beyond 3 months with their current cash flow positions. However, we believe that this collaboration with DSAM will be at least help the less fortunate as every contribution would lessen the suffering of the rakyat


During this difficult time, we understand many families are struggling to put food on the table.  With this initiative, we are working alongside our retail partners from MRCA to help the affected families. Through this small gesture, we hope to help them to get through these challenging times,” said Datuk Tan Chong Guan, President of DSAM.



Salak Selatan Baru @ 11th July 21



Cash contributions to this cause can be made directly via;

MRCA (CIMB no. 8600617216 or via this form https://bit.ly/3r595cZ) For more information, kindly contact Simon Wong or Lee Choo via Whatsapp at +60 12 438 0435 or visit MRCA’s website www.mrca.org.my;

DSAM (Public Bank Account no. 3078 894 406 or via this form https://bit.ly/2TAVpdw) For more information from DSAM kindly contact Lawrence Cheah or Feriz Mohamad via WhatsApp at +60 19 378 7937 or visit DSAM’s website www.dsam.org.my




About Direct Selling Association of Malaysia (DSAM)


DSAM was established in 1978 as a national trade association aimed at promoting the Direct Selling industry on a national and international level, as well as act as the de facto voice of the industry. As the country’s bearer of ethical Direct Selling, our mission is to support Direct Selling companies in the areas of governance, education, communications, consumer protection and ethics. In 2012, DSAM initiated the ASEAN Direct Selling Associations Working Committee and is currently the permanent Secretariat. DSAM is also affiliated to the World Federation of Direct Selling Associations (WFDSA) and is the world’s body Association Advisory Council for the Asia Pacific Region. DSAM currently has 128 Member companies, with more than 2.5 million Independent Distributors. OurMembers generated almost RM11 billion in sales for 2020, significantly contributing to Malaysia’s global Direct Selling ranking of 7th in the world and 4th in Asia Pacific. DSAM Members are made up of approximately 50% local and multi-national Direct Selling companies.



[Selected]MRCA President Council_DSAM and Working Committee



About Malaysia Retail Chain Association (MRCA)  


Malaysia Retail Chain Association (MRCA), founded in 1992, is an association for chain store retailers and franchisors determined to enhance the retail and franchise environment in Malaysia and abroad. Today, the MRCA has grown to become an influential entity comprising of more than 450 leading retail chain stores and franchisors, including established brands such as Poh Kong, Bonia, OSIM, Nelson’s Franchise, Focus Point, Rotol Food-Chain, Sunrider International, Maxis Berhad, ADV, Fusionex Sdn Bhd, RHB Bank Berhad and many others.




About MRCA Branding Education Charity Foundation


As the leading Retail Chain Association in the nation, the Malaysia Retail Chain Association achieved a tremendous breakthrough in the year 2010. Under the initiatives and leadership of its 2008-2010 President Dato’ Tay Sim Kim, the MRCA raised RM1 million for the set-up of the MRCA Foundation.