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The SMART Way

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Thinking smart was the way to head into 2010, no different will it be for 2011.

For the people at SMART International Property Expo, smart is the only way to go. As one of the longest and most sought after property investment showcase in Asia, 2010 presented a fresh and new canvas to paint with colorful events. We spoke to Hoi Cheung, Founder and Director of Corporate Consumer Communications Ltd (3:C) to find out more for the coming year.

What does SMART have in store for 2011?

We will continue to run shows where we feel there are buyers genuinely looking for overseas property. There are many cities in Asia that we are exploring to expand the SMART shows.

SMART’s highlights and achievements in 2010?

In 2010, we organized our 20th expo in Asia. Since 2004, SMART has opened its doors to over 1,500 exhibitors and over 100,000 quality visitors. We now receive media support from some of the largest media groups in Asia including Singapore Press Holdings, Sing Tao and others.

What are your goals for 2011?

Our main goal is to expand to more cities and continue to offer a platform for investors to meet overseas developers. There’s still a massive appetite from rich investors in Asia to invest abroad and SMART remains the premier platform for international developers to reach into individual markets in Asia without spending a hefty sum on the usual marketing costs.

What’s new in 2011?

We have quite a few new features for 2011. As the market evolves we will continually evolve our program in bringing the best investment options for local investors. These include themed pavilions based on investment nature, to award winning projects, to new forms or ways of investing in property.

Why should people come to these events?

The SMART shows aim to educate investors looking for other investment options in two days under one roof. We run over 20 free-to-attend seminars at each SMART show. These programs showcase different investment options from around the world and teach investors how to invest and avoid pitfalls.

Why should exhibitors participate in these events?

It is much more cost effective to join SMART Expo as an exhibitor than run a private event. We have over 20 media partners for each show pushing out over US$200,000 worth of advertising alone.

SMART International Property Expo

Organiser Corporate Consumer Communications Ltd (3:C)

Origin Hong Kong, 2004

Category Local and overseas property, stock, funds and alternative investment

Featuring Seminars by experts from around the world with international properties on show with one of the highest ranking “buy factor” amongst other exhibitions

Specialty Provide a viable platform for overseas property developers to sell international real estate

Averaging 4,000 to 6,000 investors and 60 to 90 companies per show

SMART 2011

SMART Expo Singapore 26 to 27 March 2011, 7am to 11pm, Suntec Singapore International Convention Centre, Singapore

SMART Expo Hong Kong 4 to 5 June 2011, 7am to 11pm, Hong Kong Convention and Exhibition Centre, Hong Kong

SMART Organizer

Corporate Consumer Communications Ltd (3:C)

Tel (852) 2944 6430, (852) 2944 6424 Email smart@3c-ltd.com

To find out more on SMART exhibitions, visit www.smartexpos.com