The ICE Gallery “Ice Cube” powered by Amona and IJM LAND


A RM30 million ‘Jewel In The Park’ at the heart of Pantai Sentral Park


IJM Land Berhad (“IJM Land”), the property development arm of IJM Corporation Berhad and its joint-venture partner Amona Development Sdn Bhd, recently celebrated the official opening of the modern and contemporary cube-shaped IJM Land Centre of Excellence or ‘ICE’ Gallery at Pantai Sentral Park which is located within the Golden Triangle commercial and retail hubs of metropolitan Kuala Lumpur and Petaling Jaya. IJM Land has taken its latest property gallery to a surreal level, showcasing two transparent interlocking geometric glass cubes with organic structures in its interior – a far cry from conventional and standard property galleries. It is in essence an art piece to marvel at. The use of cube shapes in the architecture of the ICE Gallery serves a number of purposes; from ensuring durability of the structure and maximum efficiency of the space utilization, to harmonizing the building’s internal structure with the surrounding external environment. The ICE Gallery is also designed for flexibility and adaptation as well. The volumetric form and column-free structure of the ICE Gallery coupled with the long span creates flexible spaces that facilitate the change-of-use during the life-cycle of the building. The highly adaptive form of the ICE Gallery allows the interior spaces to be transformed and aligned with new functions & purposes in the future when the nature-inspired township fully matures.



IMG_9397The 29,000 sq. ft. gallery harvests natural daylight, allowing sufficient sunlight to enter through the spaces below and maximizing views throughout the whole building. The cube-like gallery, which was constructed entirely of steel and glass segments, takes in views from surrounding forest and changes throughout the day as the sun arcs across the sky and during the night. And when the gallery is illuminated, the enormous winding sculptures which characterise the gallery’s main hall in combination with the translucent glass façade, help create the magic illusion as if the ICE Gallery was glowing and growing just like a fantastical forest. Many little design strategies have gone into making a sustainable building and the visionary thinking to create ecological designs, and to use sustainable materials were fundamental considerations for the ICE Gallery. Steel and glass – some of the most sustainable building materials in the world which can easily be recovered, reused and recycled – characterize the architecture and design of the property gallery itself. Though the facade is glass, but the glairiness & overheating associated with glass is remedied with the bespoke design of the ceramic fritting which allows for a reduction in radiant heat, and helps soften glare from sunlight streaming into the cubes.



DSC_3117 (L-R):- Managing Director of IJM Land Mr. Edward Chong Sin Kiat, CEO of IJM Corporation Bhd. Dato Soam Heng Choon and Executive Director of Amona Development Tn. Haji Abdul Manaf highlight Pantai Sentral Park’s strategic location and easy access through the New Pantai Expressway.





It has always been the dream of IJM Land to create the ICE Gallery as a unique experience that reflects the innovative spirit and the values of Pantai Sentral Park via its architecture and its interior design that instantly speaks to people’s emotions once they set foot into the gallery. Most notable in regards of this concept is the large sculpture in the main hall that reaches a height of 12 metres (39 ft). The highly distinctive gallery serves as the main showcase of Pantai Sentral Park. The ICE Gallery is a first of its kind IJM Land property gallery at an opening event with 200 guests in attendance. Attendees included top property influencers in the KL real estate community, business affiliates/associates/partners, top consultants and media representatives. Some thoughts of the inspiration behind the creation of a unique & breath-taking show gallery:


It is our interpretation of nature and its organic forms that look like they dynamically grow in every direction without the intervention of men. Instead of an ordinary gallery, we felt it was important to create a unique structure that would convey the individuality of Pantai Sentral Park. The ICE Gallery is a significant and important brand-defining addition for us, as we seek to strengthen our brand presence and connect with more customers from the local community in the Klang Valley.” – Mr. Edward Chong Sin Kiat, Managing Director, IJM Land.

The site’s unique location with unrivalled access to a host of hotspots and amenities of the city presents a wonderful opportunity for us to mark our legacy and create a stunning and iconic landmark for Kuala Lumpur and Klang Valley. It is truly our own ‘Jewel in the Park’.” – Tuan Haji Abdul Manaf, Executive Director, Amona Development Sdn Bhd, IJM Land.



DSC_3020 (L-R):- The live interview with Senior General Manager of IJM Land, Sales & Marketing, Central Region Mr. Hoo Kim See, Group COO of Amona Development En. Che Hasnadi and Managing Director of IJM Land Mr. Edward Chong Sin Kiat offered valuable insights into the concept behind the ICE Gallery and Pantai Sentral Park.




Designed by leading architecture firm Surbana Consultants Sdn Bhd, in collaboration with renowned interior design firm DWP (Design Worldwide Partnership), the new ICE Gallery offers a unique multi-sensory experience, which includes architectural models and showrooms as well as various interactive and experiential exhibits. Other notable features include a sheltered public area/space for events, gatherings and celebrations, as well as a café bar. The purity of the natural white curves of the gallery provides the perfect backdrop for multiple displays and uses such as fashions shows, landmark occasions, prestige launches and other special events, to create a more enriching & inclusive lifestyle experience within the gallery. During the showcase, guests were treated with live entertainment comprising jazz music; whilst the winner of Season 2 of ‘So You Think You Can Dance Malaysia’, Cecilia Yong awed guests with a beautifully choreographed dance piece resembling Pantai Sentral Park’s core values of “People, Planet, Priority”. Guests also perused the gallery’s three distinct sections: the main gallery area, where a scale replica of Pantai Sentral Park sits; the amphitheatre, where a large LED screen displays marketing material; and the courtyard, which features a full selection of floor plans and two showrooms of Secoya Residences (Type A – 2 rooms and Type C – 4+1). Attendees also viewed a video presentation rendering the artistic creation of the gallery’s modern & landmark design, narrated by Mr. Ng Cho You, Surbana Consultants Sdn Bhd, Concept Architect of the ICE Gallery.



 DSC_5608(L-R):- Grace Foo, Manager of Sales & Marketing Pantai Sentral Park; En Mohd Adib, Director of Amona Development; Hoo Kim See, Senior General Manager of IJM Land, Sales & Marketing, Central Region; Tn. Haji Abdul Manaf, Executive Director of Amona Development; Dato Soam Heng Choon, CEO of IJM Corporation Bhd; En. Che Hasnadi, Group COO of Amona Development & Edward Chong Sin Kiat, Managing Director of IJM Land.



The visionary township of Pantai Sentral Park sits atop a significant 58-acre parcel of land with an estimated gross development value (GDV) of RM2.5 billion. The landmark development which consists of seven residential phases and six commercial phases is expected to be completed within 10 – 15 years, and will be able to accommodate some 15,000 residents. This integrated city development will be achieved through various elements of sustainability such as green features, commercial conveniences and business opportunities. Pantai Sentral Park’s unique location in the shade of the impressive Bukit Kerinchi, coupled with its strategic location being minutes away from the city centre has helped define the development as Kuala Lumpur’s “One and Only Urban Forest City”. Backed by the township’s Crime Prevention through Environmental Design (CPED) initiative, the overall theme of the township revolves around the idea of encouraging a life out-of-the-box and into the outdoors. Residents will enjoy the best of nature and modern living wrapped within an eco-friendly property development. Surrounded by the lush 200-acre forest reserve of Bukit Kerinchi, homeowners will have direct access to a number of gardens, parks, hiking trails, leisure & flora eduparks, natural streams and creeks. Only at Pantai Sentral Park, one can truly step out from their doorstep and straight into a land of outdoor adventures – something no other property development in Klang Valley can offer.



DSC_5710 Good vibes and smiling faces at the launch of IJM Land’s Centre of Excellence.







Pantai Sentral Park is also strategically connected to hotspots and amenities of nearby cities; adjacent to Kuala Lumpur to the north east, Bangsar/Damansara/Kepong to the north, Petaling Jaya/Subang/Sunway to the west and Cheras/OUG/Sungei Besi to the south east. It is closely located to the Universiti LRT and Pantai Dalam KTM stations which connect KL Sentral. Pantai Sentral Park is conveniently linked to various road networks such as the Federal Highway via Jalan Kerinchi, and from Bukit Gasing via Jalan Pantai Dalam; customers rest assured of travel convenience in-and-out of the precinct being a key consideration during planning. In addition to existing amenities, IJM Land is currently building a direct link to Pantai Sentral Park from the New Pantai Expressway (NPE). Meanwhile, Phase 2 of the Pantai Sentral Park development, known as Secoya Residences, comprises 243 units of residential condos with built-ups ranging from 1,050 to 1,670 sq. ft. for its two-to-four bedroom units and is priced from RM850,000 upwards. The 41-storey development will break away from the traditional point block and deep unit notion of high rise living, and instead adopt non-conventional housing models with wide fronting living spaces to allow for natural lighting and ventilation, generous green realms and vertical gardens while engaging the forest surroundings. The ICE Gallery is now open daily from 9am to 6pm (Monday-Friday), 9am to 5pm on Saturday, and 10am to 5pm on Sunday. For more details and information, please call 1800 880 456 or kindly logon: www.pantaisentralpark.com