Property developer does its CSR bit for Malaysians during this perilous pandemic
Kuala Lumpur, April 30, 2020: Aimed at public safety, the Movement Control Order (MCO) has nonetheless caused hardships especially within the B40 community. To alleviate the difficulty faced by members from the low income community, Tago (M) Sdn Bhd, a boutique property developer, has teamed up with Komuniti Tukang Jahit (KTJ) to stitch 1,000 cloth-based face masks for those in need whilst providing an opportunity to single women, housewives, OKU and underprivileged women to supplement their income during and after the MCO in Malaysia.
Daryl Chew, Chief Operating Officer of Tago (M) Sdn Bhd said, “we believe that property development integrates you into the fabric of a neighbourhood hence it is vital for us to strengthen the resilience of the local communities which is why we reached out to KTJ. KTJ’s impressive track record in training and promoting financial self-dependency especially amongst women appealed to us”. “We then contacted community leaders around our recently completed Anjali North Kiara project to identify suitable candidates who were not only interested in helping to produce the face masks but also needed the extra income”, Chew said.
Within a week, three women from the neighbouring community signed up with KTJ and supported the non-governmental organisation’s existing community of tailors to create the reusable face masks. KTJ’s Chief Executive Officer and founder Yap Sue Yii said the face masks, made with batik motifs, are targeted at the general public rather than healthcare professionals in the front lines against the Covid-19 pandemic. “Tailored face masks still provide protection in public settings where other social distancing measures are difficult to maintain. This is in line with the United States’ Centre of Disease Control (CDC) guidelines which were also adopted by the Ministry of Health earlier this month”, said Sue Yii.
She adds that the idea was to produce cloth-based face masks that are washable, reusable and practical. The cloth-based face masks are also tailored to be lightweight and have pockets for changeable tissue for short-time filtration. In line with social distancing needs, KTJ’s tailors are equipped with sewing skills through online training and tutorials. The sewing kit, which includes fabrics and other materials for the home-based tailors, were delivered to their doorstep. Once the masks are ready to be distributed, the tailors would alert the person in charge to pick it up from their doorstep for distribution.
“About five to ten of our tailors will be able to earn an extra RM 200 to RM 300 from every order of 1,000 face masks. Once the MCO is over, we will continue to support our tailors with other orders of bespoke tailored items”, Sue Yii said. Chew meanwhile said that the face masks would be distributed to groups in need such as a special need children’s’ home which we have identified as well as internal personnel and Anjali North Kiara residents. Chew adds, “Even with the face masks, we still encourage Malaysians to stay safe by practicing social distancing and to wash their hands regularly. We must all play our part during these challenging times”. 😉
About TAGO (M) Sdn Bhd
Founded in 1982, the company started out as an investment holding company and a premium gift product dealer. In the 90’s TAGO successfully ventured into property development, completing the 58-acre TAGO Industrial Park in Sri Damansara and the exclusive Aman Bali project at Taman Rainbow, Jalan Ipoh. In 2018, the award winning Anjali North Kiara was completed; a high rise condominium project which consists of 395 units. A new development, Alaia Titiwangsa, comprising 436 units of serviced apartments is scheduled to launch in Q3, 2020.
About Kommuniti Tukang Jahit
Komuniti Tukang Jahit is an initiative that builds and empowers a community of women especially single women, housewives, the OKU group and underprivileged women. KTJ provides these women the opportunity to earn an income by providing them with sewing jobs. KTJ also aims to expand and strengthen the vision and mission of KTJ by holding basic training courses, and while doing so upskill more and more women who would be able to generate an income through the orders provided by KTJ.