Petaling Jaya, 28 March 2011 – The Wharf Hoarding Design Competition organised by leading Main-Board listed property developer BOLTON Berhad (BOLTON) at its Taman Tasik Prima Puchong township was a resounding success which attracted more than 30 entries from the most prestigious art and design colleges and universities in Malaysia.
Some 14 teams, made up of five participants each from Sunway University, Taylor’s University, Universiti Teknologi MARA, KBU International College, UCSI University, The One Academy, Saito College and PJ College of Art and Design, qualified to participate in The Wharf Hoarding Design Competition which took place at the actual site of The Wharf.
The Wharf Hoarding Design Competition, the first time that such a unique art and design competition is being organised in Malaysia, required the participating teams create and paint a design that would best reflect the essence of The Wharf and the competition theme of “Dream It, Build It, Live It”. The winning design will also be used to adorn the main road perimeter hoarding of The Wharf project site throughout the construction period. BOLTON’s Corporate Social Responsibility (CSR) programme theme for the year, “Dream It, Build It, Live It”, essentially means BOLTON is turning great ideas into reality – an apt description for The Wharf development as it will incorporate several innovative ideas and concepts including many environmentally-friendly elements.
The Wharf is Taman Tasik Prima’s 3-in-1 lakefront commercial development situated on a prime 15-acre parcel and features boutique showroom offices known as BizWalk, serviced apartments known as The Wharf Residence and a state-of-the-art retail mall. It offers an exciting mix of residential, business, retail and leisure centre nestled around a majestic 200-acre lake. The Wharf will become the “Neighbourhood Lifestyle Destination” in Puchong upon completion in 2015. BOLTON first unveiled The Wharf development in August 2010 and the first component released for sale was BizWalk, 32 blocks of 3-storey boutique showroom stratified offices, with prices ranging from RM2.2 million to RM3.8 million which was completely sold out.
The Wharf Residence which comprises of 1,002 units housed within three blocks of 33-storey towers is now open for registration. Sizes range between 818 sq ft and 1,125 sq ft while prices of the units start from RM280,000. According to BOLTON Executive Director Chan Wing Kwong, the objective of the competition is to provide a platform for promoting art and showcasing young creative talents. “At BOLTON, we whole-heartedly subscribe to the concept of “Profitability with Responsibility” when it comes to our Corporate Social Responsibility agenda whereby we are guided not only by the imperative to grow our business operations but we also strive to make a positive contribution to society, the environment and the communities which we help to build. “I cannot think of a better way to liven up the area while at the same time generate a buzz in the community by turning something as mundane as a perimeter hoarding into a work of art. The hoarding may even become a landmark of sorts thanks to this creative masterpiece,” Chan added.
“Design Ninja” from The One Academy emerged as champions of The Wharf Hoarding Design Competition and received a cash prize of RM5,000, an i-Pad for each member and a trophy. “Warrior” from Saito College finished second and walked away with RM3,000 cash prize and a trophy, “The A-Team” representing Taylor’s University won third place with RM2,000 cash prize, “Perfect Priority” from UiTM finished fourth with a cash prize of RM1,000 whilst “Artbreaker” from KBU International College won placed fifth and won a cash prize of RM500. The main sponsor of the competition was AkzoNobel, which acquired ICI Paints in 2008, who is the world’s largest global paints and coatings company with well known brands such as Dulux, Sikkens, International and Eka.
AkzoNobel’s commitment to support this initiative indicates their unwavering responsibility towards the communities in which they operate. “At AkzoNobel, sustainability is at the core of everything we do whether it is with regard to the environment or supporting budding Malaysian creative talents. We believe that nurturing local talents is crucial for the country’s future in terms of sustainable development. Therefore, we are proud to be able to give them the opportunity to unleash their creativity,” said Jonathan Lim, National Sales Manager of ICI Paints (Malaysia) Sdn Bhd.
The hoarding board was painted using Dulux Weathershield and Dulux Timbertone paints. Besides paints, AkzoNobel also generously sponsored trophies for the top three winning teams. BOLTON offered a total of RM20,000 worth of prizes up for grabs in the form of cash prizes, iPads, hampers and gifts. The guest of honour, YB Teresa Kok, EXCO member of the Selangor State Government, was present to give away the prizes to the winners.