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Pavilion KL’s celebrates the introduction of Tokyo Street precinct

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Celebrating another milestone with its brand new, one of a kind retail concept, Tokyo Street. Pavilion Kuala Lumpur, the world’s best retail centre is proud to introduce the new themed precinct, designed to meet the ever-evolving consumer trends of both local and international shoppers, in celebration of Japanese food, arts and culture.

Situated on Level 6 in the world-class shopping destination, Tokyo Street will be the newest addition to Pavilion KL’s themed precincts alongside Centre Court, Connection, Couture Pavilion, Gourmet Emporium and Seventh Heaven. Tokyo Street will offer shoppers a 360-degree retail experience, presenting a vibrant mix of Japanese F&B, retail and services brands.

Speaking at the press conference to announce the new precinct, Joyce Yap, CEO – Retail of Pavilion KL said, “As a shopping mall, it is in the best interest of our shoppers, tenants and community to constantly be evolving and offering a fresh, novel retail concept for consumers. After extensive research, we have observed a rising interest by consumers in Japanese-themed trends in F&B, fashion and homewares. As such, it only made sound business sense to introduce a Japanese-themed precinct to also add to Pavilion KL’s unique retail offerings.”

She added, “Our aim is to celebrate Japanese arts, culture and food, presenting Tokyo Street as an iconic retail destination for Japanese lifestyle trends. We will continue to work closely with the Ministry of Tourism Malaysia to recognize Tokyo Street as a prime tourism destination in Bukit Bintang and within Pavilion KL.”

The design of Tokyo Street was inspired by Asakusa, a district in Tokyo that blends the urban cosmopolite feel with the rich heritage and traditions of Japan. It is most famous for the Senso-ji Buddhist Temple, with a giant lantern at its entrance, which was the muse behind the giant lantern that will greet guests at the Tokyo Street entrance.

Pavilion KL aims to attract local shoppers and tourists with an enthusiasm for Japanese food, arts and culture, as well as the Japanese expatriate community in Malaysia who can head to Tokyo Street for a taste and feel of home. In-line with the mall’s target, it is the goal of Tokyo Street to attract 70% locals and 30% tourists.

At the press conference, 29 confirmed brands were also announced. To date, Tokyo Street is 95% occupied with over 60% brands debuting for the first time in Malaysia. Much to the anticipation of shoppers, Tokyo Street is scheduled to open in July 2011.