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MUJI ~ The Essence of Japanese Home Improvement

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Spruce up your home with the best in Japanese home décor

When it comes to home improvement, nobody does it quite as efficient and as elegant as MUJI. We might already be familiar with the iconic Swedish DIY home deco brand IKEA which offers a myriad of premium furniture, home décor, fittings & accessories, etc. However, its Japanese counterpart also features a home store which practically rivals that of IKEA, and literally gives IKEA a run for its money! It is IKEA’s so-called “evil twin” in the home living and renovation industry. Similarly with IKEA, MUJI also strives to instill or inculcate awareness among consumers of the benefits of ‘do-it-yourself’ as a mainstream culture. MUJI’s diverse assortment of products primarily consist of home living merchandise, accessories and utensils – such as furniture, stationery, renovation, home décor, household appliances, lifestyle gadgets, fashion & apparel, beauty & health, cosmetics & toiletries, etc. And there is always something for everyone at MUJI concept stores worldwide.

 

MUJI is founded on the core principle of “brand-less” products which incorporate the concept of minimalism – simplicity, reliability, usability (‘user-friendly’) and affordability (‘value-for-money’). Its product design is uncomplicated, elegant and fuss-free. Meaning and aesthetic design traits coupled with fully-functional key characteristics form the essence of what constitutes a MUJI product. With MUJI’s self-styled minimalist philosophy and its ‘down-to-earth’ range of products, the MUJI “brand name” has since inception won many fans and devotees the world over. Advocates and enthusiasts of MUJI swear by its versatility, user satisfaction and product performance. After all, with MUJI, “what you see is what you get”!

 

In Malaysia, the MUJI home retail chain has been around since 2012, with shops situated in Lot 10 Shopping Centre, Sungei Wang Plaza and Pavilion Mall – all of which are located within Bukit Bintang’s busy shopping district at the heart of KL’s Golden Triangle, smack right in the middle of buzzing metropolitan Kuala Lumpur. Other store branches have also opened since – including Mid Valley Megamall, One Utama Shopping Complex, Sunway Pyramid Shopping Mall and Avenue K Shopping Centre. With its stores distributed throughout the Klang Valley and all across Malaysia, MUJI is set to soar to greater heights in helping to improve the lifestyle quality of more and more Malaysian households as well as homes. – HFM

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