Revolutionizing Malaysia’s property industry via #MYREALAGENTS 😉
The Malaysian Institute of Estate Agents (MIEA) launched its first ever public awareness campaign called #MYREALAGENTS in conjunction with the opening of the two-day Malaysian Annual Real Estate Convention (MAREC) Summit 2020 at the Berjaya Times Square Hotel in Kuala Lumpur. #MYREALAGENTS was developed to raise public awareness especially amongst first-time buyers and renters on the need to choose Registered Estate Agents or Negotiators for their property needs due to the rising number of cases of Malaysians being cheated out of their hard-earned savings or their interest being compromised by unscrupulous illegal brokers.
#MYREALAGENTS, public awareness campaign was launched by Mr. Lim Boon Ping, president of Malaysian Institute of Estate Agents (second from left) , accompanied by Sheldon Fernandez, Country Manager of PropertyGuru Malaysia (left), Selvem Durasamy, chairman of MAREC Summit 2020 (second from right) and Mr Lo Tze Kean, Head of Sales Management, CIMB Bank Berhad (most right) at Malaysian Annual Real Estate Convention (MAREC) Summit 2020 to raise awareness amongst the public on the encourage them to use Registered Estate Agents and Negotiator.
Lim Boon Ping, President of MIEA said, “This is the first time in MIEA’s 46 plus year history where we proactively developed a public-facing campaign towards improving the public’s awareness and understanding on the importance of choosing Registered Estate Agents or Negotiators, and how the public protect themselves.” “Buying, selling or renting property is a complex process so Malaysians should let the professionals help guide them”. A website and social media channels were set up to explain and emphasise the importance of why one should engage with registered agents or negotiators and how one can protect oneself from illegal brokers. The website will also include content on the legal aspects of buying, selling or renting property and also tips, checklists and what to look for when engaging a registered estate agent or negotiator.
The 34th edition of MAREC Summit 2020 hosted 400 Estate Agents and Negotiators who will learn from 32 speakers on market trends, improving their soft skills and enhance professionalism as well as leveraging technology to better serve the public at large. “The main theme for MAREC SUMMIT 2020 is Real Estate Practice Vision 2025: ‘Change or Die’ and this is reflective of the real estate profession, adapting and leveraging on the changes brought about by technology. We want the real estate fraternity to grow and anticipate future trends and needs which is why MIEA is also collaborating with proptech companies to better serve our members,” Boon Ping said.
He added that MIEA as a relevant and progressive real estate association that has evolved to play a more important role in providing opportunities for learning and growth of all real estate practitioners in the country. MAREC Summit 2020 serves as a platform where real estate practitioners are able to adopt new ideas and gain new insights on how to achieve peak performance in their careers. Other topics during the convention included personal branding, inspirational stories, motivational insights, digital technology applications, understanding real estate cycles, selling skills development as well as the art of closing. Held annually, MAREC Summit is an established national convention that has become a leading platform for real estate practitioners to come together to exchange ideas & to network.
While introducing the MIEA code of Ethics, Boon Ping said that “As the industry grows in stature and importance, the need to uphold professionalism, integrity and being trustworthy is integral. MIEA, in leading the evolution of real estate leadership seeks to redress and streamline the level of professionalism where our registered estate agents and negotiators are instilled with a strong sense of responsibility and ethics which would ultimately benefit the public.”
MIEA is a national body representing real estate practitioners in Malaysia. Established in 1974, it comprises of more than 6,500 registered real estate practitioners as members. As the largest association representing registered real estate practitioners in the country, MIEA empowers practitioners by promoting professionalism, protect public interest and is the leading voice for Malaysian real estate practitioners on matters relating to real estate practices in Malaysia. Real estate practitioners are encouraged to join MIEA to be in the know in the Malaysian real estate industry, as well as enjoy the benefits of being a member. For more information please visit: