LBS Bina continues to empower homeownership with affordable living and quality lifestyle
Bandar Puncak Alam, 24 October 2019 – Leading township developer, LBS Bina Group Berhad (LBS), believes a sustainable township should be inclusive and enhance the lives of its communities. Embodying this very philosophy, LBS today unveiled ‘Melodi Perdana’, the first high rise development in the thriving LBS Alam Perdana township, with a gross development value (GDV) of RM 562 million. “‘Melodi Perdana’ homes were built based on LBS’ main pillars of affordability, connectivity and community. The project was meticulously designed to meet both functional and comfortable living. More importantly, these new units truly embody LBS’ commitment to house the nation by fulfilling the demand for properties at an accessible price point,” LBS Group Managing Director, Tan Sri Lim Hock San, said at the launching ceremony of Melodi Perdana.
Unveiling the first high rise development in the thriving, award-winning LBS Alam Perdana township.(Centre) LBS Bina Group Berhad, Group Managing Director, Tan Sri Lim Hock San; together with (from left) MGB Berhad, Executive Director & Deputy CEO, Isaac Lim; and LBS Executive Directors, Dato’ Alan Chia; Dato’ Cynthia Lim; and, MGB Berhad, Executive Director & CEO, Datuk Richard Lim.
Tan Sri Lim elaborated, “LBS Alam Perdana township has been and remains a focus for LBS since its maiden launch in November 2017. So far, almost all units of phase one, Simfoni Perdana, and phase two, Irama Perdana, almost sold out within 24 months after its debut. Encouraged by the overwhelming responses received for the first two phases, we launched phase three, ‘Rentak Perdana’, which comprised of 856 units of double-storey Terrace Houses, within the next 12 months. The third phase also enjoyed strong interest and support from our valued homebuyers and customers as evidenced in more than 80% of the units were sold in less than two years since launch. We believe ‘Melodi Perdana’ will further enhance the vibrancy of this township, emulate the success of earlier phases, and continue to perform well for the Group.”
‘Melodi Perdana’ comprises of four blocks of apartments offering a total of 1,520 units at affordable pricing, starting from RM 359,900, for a three-bedroom and two-bathroom layout. The units have an average built-up size of 901 sq ft. With an attractive price point, these new units will appeal to Malaysian homebuyers, especially first-time homeowners, upgraders and working professionals, seeking a modern home set in a wholesome environment supported by a strong network of amenities.
Empowering homebuyers to enjoy unrivalled community living and wellness lifestyle, ‘Melodi Perdana’ boasts a wide range of top-class amenities and facilities aimed at encouraging dwellers to lead a healthier lifestyle, while at the same time, forging friendships with neighbours. These facilities include a gym, swimming pool, badminton court, futsal court, basketball court, yoga deck, and balcony with greenish ambience. Additionally, ‘Melodi Perdana’ also sets out to raise the standard for high rise living with its gated and guarded concept homes, that place great emphasis on security features providing residents with peace of mind.
Strategically located in the rapidly growing suburbs in Klang Valley such as Puncak Alam and Sungai Buloh, ‘Melodi Perdana’, is well-served by an excellent road network. It is easily accessible via the Guthrie Corridor Expressway (GCE), LATAR Highway, New Klang Valley Expressway (NKVE) and Damansara-Shah Alam Elevated Expressway (scheduled to be completed by 2020). For more information about ‘Melodi Perdana’, please visit LBS Alam Perdana sales gallery, from 10am to 6pm daily. Interested homebuyers can visit www.lbs.com.my or contact 1700 81 8998 to learn more about upcoming events and promotions for LBS developments.
About LBS Bina Group Berhad
LBS has a distinct pedigree which dates back to 1980s when Dato’ Seri Lim Bock Seng – a young and aggressive man with vision – founded the original construction business in Petaling Jaya. After a decade of rapid growth, LBS set its sights higher and ventured into the property development sector in 1992 where it started its first project, the Jelapang Maju Light Industrial Park in Ipoh, Perak. After taking over the baton from his father, Tan Sri Lim Hock San has grown and developed LBS into one of the major players in property development in Malaysia. LBS Bina Group Berhad (5789) was listed on the Main Board of Bursa Malaysia Securities Berhad in 2002 with business expanded to Zhuhai, the People’s Republic of China.
Under the leadership of Managing Director, Tan Sri Lim Hock San, the Group re-strategised its business model, and launched a brand new image, identity and direction as part of its long term objective to be an internationally recognised developer, building and inspiring lifestyle spaces that enhance community living. To mark this new direction, the Group has extended its portfolio of quality homes to the high-end market and has embarked on a progressive journey of change, which includes the areas of product, customer experience, after-sales service, sustainability, green tech and design.
In recognition of his entrepreneurship, Tan Sri Lim was awarded the Asia Pacific Entrepreneur of the Year Award 2012 by Enterprise Asia. In July 2012, as an acknowledgement of his active involvement in the development of Zhuhai City, China, Tan Sri Lim Hock San was appointed a committee member of the Zhuhai Municipal People’s Political Consultative Conference (Zhuhai CPPCC). Under the stewardship of Tan Sri Lim, the Group was awarded the ‘Best Company for Leadership of Property Development’ at the 2014 International Alternative Investment Review (IAIR) Awards.
Another exemplary accomplishment of Tan Sri Lim was the conferment of The Brand Laureate Hall of Fame – Lifetime Achievement Brand ICON Leadership Award 2015. Tan Sri Lim was presented the award in recognition of his perseverance through many years, resilience that has withstood the test of time, demonstration of strong leadership, deep industry knowledge and impeccable values of integrity and responsibility through LBS.
In appreciation of his contribution to the lasting relationship between Malaysia and China, Tan Sri Lim was conferred the Lifetime Achievement Award 2015 during the World Chinese Economy Summit 2015 (WCES). The World Economic Summit honours entrepreneurs for their dedication, selfless service and innovative leadership. LBS marked new milestones in 2016, as the company was awarded the 5 Star Best Development Marketing Malaysia award for its lifestyle-concept development BSP21, and the 5 Star Interior Design Show Home Malaysia award for its Corallia semi-detached homes, at the prestigious Asia Pacific Property Award (APPA) 2016. LBS also clinched the BrandLaureate Most Valuable Brand Award for Property Industry 2016 award in recognition of its esteemed reputation as a trusted property developer at the BrandLaureate Best Brands Awards 2015 – 2016.