Launch of the LauraStar Lift


Designer range premium ironing series by Laurastar makes its entry to Malaysia today at a launch held at Publika Mont Kiara. The Swiss-made appliance Laurastar Lift is created with great ergonomics, considerations and convenience. Present at the launch were Pierre Clement, Co-founder and Global Commercial Director of Laurastar and Lim Pei Yan, Director of Visionary Solutions Sdn Bhd, exclusive distributor of Laurastar in Malaysia.

Laurastar Lift is a new generation of portable steam generators designed to cut down ironing time by at least 50% compared with traditional irons. Compact and light, it is the first portable steam generator with a handle that allows users to take it everywhere, from the ironing board to the clothes hanger. It is as effective for a final touch on a hanging garment as it is for ironing a shirt on the board itself. The sleek ironing series is available in six different colors of Pinky Pop, Platinum, Ultimate Black, Pure White, Extra Taupe and Original Red.

Laurastar has been a flagship Swiss household brand name for over 30 years and has invested five years of research and development to create the Laurastar Lift. The Laurastar Lift is the result of a desire to transform ironing from being a household chore and adapt the product to a new consumer trend, where consumers are constantly seeking products which are more convenient, efficient and attractive. The invention was carefully thought through to be stylish without compromising on product performance.

The Laurastar Lift and Lift Plus comes with the power of Laurastar exclusive technologies – a single temperature setting and dry steam released at 160 degree Celsius with constant 3.5 bar pressure, making a difference as when ironed with dry steam, consumers will receive perfect results that last, no longer need to waste time re-ironing. Additionally, it is ready to go in just three minutes and features Laurastar‘s innovative auto stop function – the iron turns off automatically after 10 minutes of non-use for enhanced safety and energy efficiency. The smartly placed grip also makes it easier than ever to carry the device around or to store away.

Find out more about the product and all things LauraStar at www.laurastar.com.my