Providing aid & support to local wild elephants in a sanctuary home
Kuala Lumpur, 23 July 2018 – With a commitment to corporate social responsibility and a heart for the less fortunate, Ipmuda Berhad, the leading construction material supplier has taken the initiative to address the welfare of endangered species with the provision of support and aid to the Kuala Gandah Elephant Conservation Centre – a home for ‘homeless’ elephants. Wild elephants have faced a massive deterioration in numbers over the years as a result of increased poaching as well as encroaching of its habitat due to development.
Eager members from Ipmuda Berhad helping with the preparation of watermelons to be served to the elephants.
Imbued with a strong sense of responsibility in educating and raising an awareness on the importance of elephant conservation, Ipmuda channeled its CSR initiative towards the Kuala Gandah Elephant Conservation Centre that strives to protect the welfare of these gentle giants, as it was recently affected by the catastrophic annual floods that plagued and nearly destroyed the centre in late 2017. Apart from donating furniture, equipment and other requirements to the centre, Ipmuda also mobilised its youthful and energetic team of employees, along with their family members to join forces in contributing to the upkeep of the centre including the cleaning of elephant pens and the assistance in food preparation for the elephants.
Despite the physical tasks undertaken, employees enjoyed themselves thoroughly through moments of bonding, laughter and working in harmony, all while simultaneously developing a deeper compassion for elephants, as well as a better understanding of the significance of the Centre. The participants were in unison that this initiative was indeed a meaningful event, strongly believing that everyone has a significant role in propagating the protection for the gentle giants that play a crucial role in our eco system. Small but meaningful, Ipmuda’s efforts in supporting the Kuala Gandah Elephant Conservation Centre contribute to the long race in prolonging the “Legacy of the Asian Elephants”.
Issued on behalf of Ipmuda Berhad by:
S&L Integrated Public Relations Sdn Bhd
Tan Sue Zhen / Sharon Chan
Tel: 018 218 9660 / 011 3751 8505