From Left, Villy Lee, MD GROHE Malaysia; German Embassy Rep. Dr Ernst Roeder-Messler; Bijoy Mohan, President GROHE Asia Pacific.
First-of-its kind training and development facility for a unique hands-on experience. GROHE, Europe’s largest and the world’s leading manufacturer and supplier of premium sanitary fittings and leader in water technology, launched its first GROHE Live! Center in Malaysia on 21 June 2012.
The 3,500 sq ft training and development facility in Malaysia, located in the heart of Kuala Lumpur, provides architects, designers and developers support, advice and the opportunity to immerse themselves in the innovative product universe of GROHE, one of the world’s leading faucet manufacturers.
The live exhibition of creatively designed and inspirational bathrooms and kitchens shows the many possible uses of the award-winning GROHE product ranges. Visitors have the opportunity to view and test the latest range of products and to experience the unique way in which GROHE has synergized quality, design, technology and sustainability into their products.
The GROHE Live! Center has a lot to offer to architects, project specifiers, designers and their customers in terms of information and exchange. The center will serve as a meeting point where GROHE’s professional partners can seek information and inspiration and, most importantly, the assistance they need to put their visions into practice. Thus, allowing Malaysians to truly enjoy water.
They will have access to meeting rooms equipped with state-of-the-art technology, where they can jointly discuss projects, even on a global scale via video conferences. GROHE project consultants provide them with advice and assist them by drawing on their vast product knowledge and expertise. The center also includes various training facilities for designers, showroom staff and installers.
Speaking at the launch, Mr. Bijoy Mohan, President, GROHE Asia Pacific said, “The launch of the GROHE Live! Center in Malaysia will further reinforce GROHE’s presence as the world’s number one single-brand manufacturer and supplier in the premium sanitary fittings industry in the South East Asia region, the fastest growing region for GROHE in the global market”.
He added, “In our commitment to grow the Malaysian market, we believe that Malaysians need to experience the award winning design, technology, credibility, quality and sustainability of the GROHE brand and this center will do exactly that”.
The launch was also attended by Dr Ernst Roeder-Messell, Counsellor for Economic, Commercial and Environment Affairs, German Embassy in Kuala Lumpur, Mr Mirco Kurten, Head of Marketing, GROHE Asia Pacific and Mr Villy Lee, Managing Director of GROHE Malaysia.
Part of GROHE’s rapid expansion in the region
With Asia continuing to be GROHE’s fastest-growing region, the launch of the GROHE Live! Center in Malaysia is part of the German brand’s investment and expansion in Malaysia and Asia Pacific.
In 2011, GROHE doubled its annual investment in Asia as part of its aggressive growth strategy.
Closer to home, GROHE Malaysia recorded a 130% sales growth in 2011 compared to the previous year, with a total of 60 showrooms nationwide, including East Malaysia.
GROHE Live! Center to help educate and groom talent in the industry
As a brand committed to holistic sustainability, from manufacturing and design to installation and maintenance, GROHE plans to use the center as a venue to educate industry partners on sustainable bathroom fittings as well as GROHE products, service and installation.
The objective will be to expose visitors to the Quality, Design, Technology and Sustainability (QDTS) concept of GROHE, educate them on key technology and design related aspects of bathroom and kitchen fittings, and help them understand and evaluate the entire range of GROHE products.
The GROHE Live! Center will also be used as a venue for hands-on training on GROHE products, service and installation. Contributing to the cultivation of talent in the sanitary fittings industry and the building and construction business as a whole is integral to GROHE’s expansion in Malaysia.
By lending its expertise in sanitary fittings to train industry professionals at the GROHE Live! Center, the company hopes to help Malaysians achieve its goal of developing buildings that are not only green but are also of the highest quality, inside and out.
The GROHE Live! Center in Malaysia is open to visitors Monday-Friday.