Variety is the flavor at the recent sixth installment of the China International Luxury Property & Home Décor Show (CILPS).
Held over three days on the grounds of the most successful World Expo ever – Shanghai, the participants were not limited to just real estate players. The event, organized by UB Group, also attracted premier Ferrari Car Club Shanghai, China International Horse Fair (HORFA) to luxury elevator for homes and villas.
Among the most eye-catching ‘presence’ were the black Hummer Limousine and the bright red Ferrari placed right at the entrance. These fantasy automobiles lift up the mood for the showcase as visitors step foot into the exhibition hall.
Inside, the fanfare included property developers and marketing agents from host country China, Australia, Singapore, Malaysia, Thailand, Taiwan, South Korea, Cyprus, Italy, England and Canada.
The most distinct exhibit had to be from the good people of Ethereal Luxury Lifestyle Consulting with its collection of castles and palaces from Italy. With every product different and a story to be told, each castle exudes an aura of the rich European cultural heritage and certainly one to be owned if your coffers allow.
So how much does a castle costs? It seems the unofficial average price is about €10 million (RM42.06 million) for one. Even its booth is a step ahead of the rest, specially designed by Italian architect Pier Paolo Maggiora.
Pushing the marketing envelope further, a property developer from South Korea brought along something that had everyone wondering the correlation between the gift and the property.
The property, Alpensia Olympics Resort is a complete development of residences, from hotel right up to a convention hall on the hill of PyeongChang, host city of the Winter Olympics 2018. And the gift is a consultation worth up to RMB10,000 (RM4767.54) of what most Korean women are accustomed to – cosmetic surgery.
Other than real estate, this edition of CILPS also saw the participation of various luxury related lifestyle items. As a pre-event promotion of its 2nd International China Horse Fair in October, HORFA brought along a pony on site, ready for a ride. Other participants include luxury lift fit-out company Dongnan Elevator Co Ltd, which caters to the demands of affluent villas and bungalows owners, custom made furniture by Strong Casa International Soft Decoration Organization, and K11 lifestyle company from Hong Kong, which is scheduled for public listing in 2012.
The three-day event had its fair share of success among its exhibitors where some went home with attractive deals. To those a little less accomplished, standing on the milestone site of China’s World Expo 2011 and being right across from the signature China Pavilion would have been a comforting consolation. After all only 70 million out of almost seven billion of the world’s population have ever seen it live, and not all have ever set foot into it.
The Malaysian Story
Well diversified company Sunway Group was among the two flag bearers of property developers from Malaysia at the showcase, featuring LaCosta, a premier condominium development set to be among the towering luxuries at the elite address of Sunway South Quay. LaCosta promises to bring the waters right to its residents with a sandy beach among its main features and accompanied by an Olympic length pool.
Another flagship development from the Malaysian squad is The Valley TTDI by Naza TTDI. The property features a collection of landed linked-villas and bungalows in the pristine neighborhood of Taman TAR in Ampang. Its prime estates would be a main draw for those loving the leafy surroundings yet not too far from the Kuala Lumpur city center.
The Malaysian story continues with Brian Qiu from the Nexus International School, part of the distinguished education provider, Taylor’s Education Group. A local Shanghainese, Brian’s inherent understanding of the local needs enables him to share the potential of both the Malaysian and Singaporean education systems to his comrades and determines which is more suitable to their individual aspirations.
Chartered Accountant Ng Choon Jin of SL Ng & Associates was also at CILPS to sing to the Malaysian tune. A business centric presentation, he shared among others the way to set up a business in Malaysia, the different applicable laws and requirements for audit and accounting as well as expressing the friendlier side of Malaysians when he crooned to Malaysia Truly Asia on stage, a true Malaysian at heart!