What a weekend it was at the inaugural homefinder Property & Investment Exhibition. Given the subdued conditions of the market and the prevalent doubt-driven sentiments over the uncertain market, the maiden outing by this magazine had definitely changed the perception of many.
Visitors began coming in as soon as the doors were opened at 11am. VIPs and special guests were however invited to grace the event earlier at 10am to officiate the opening. They include Dato’ Haji Abdul Razak, Director of Group First International (M) Sdn Bhd; Loo Yeok Bee, Executive Director of UOB Bhd; Pam Loh, Executive Director of Tropicana Corporation Bhd; Simon Kwan, Director of Business Development at Sunsuria Bhd; Siva Shanker, President of MIEA and the exhibition’s Supporting Association, and Keshia Kan, Partnership Manager of Focus of the Family, long term Strategic Partner of homefinder as well as the exhibition.
Among the action on the floor over the two days were a grand draw of two Samsung S5 mobile phones and two Ipad Air tablets to lucky property purchasers sponsored by Sunsuria Bhd and 200 GSC tickets sponsored by UOB Bank as lucky draw prizes throughout the 16 free seminars.
Participating exhibitors include Tropicana Corporation Bhd, Sunsuria Bhd, MRCB, Titijaya Land Bhd, UM Land Bhd, Land & General Bhd, SPK Bhd, Hua Yang Bhd, Ken Holdings Bhd, PNB Development Sdn Bhd, Global Oriental Bhd, Andaman Group, R&F Properties, Hatten Group, Inspiration Group, Group First International Sdn Bhd, just to name a few. Showcased properties and investments came from Klang Valley, Penang, Iskandar Malaysia, Ipoh, Malacca, Port Dickson, Australia and as far as Glasgow.
The turnout for the event was no less overwhelming and certainly beyond the expectations of everyone at the exhibition.
- More than 20,000 people visited the two-day exhibition.
- More than 140 units of properties sold.
- More than RM104 million in transaction value or about RM96,000 transacted every minute.
According to Eddie Tan, Managing Director of TTien Media Group Sdn Bhd, organizer of the exhibition, these numbers are certainly ahead of the forecasted figures, “Just on visitors alone, we told our participating clients that probably about 8,000 people were going to attend since it is our first time holding the exhibition. But the actual numbers were far more than we can imagine and we are very happy for that.”
“I thought the market was soft,” was the common question asked by friends of homefinder as they comment in disbelief seeing the sea of people at the exhibition. And the same sea of heads was also significantly obvious throughout the seminars. Seats were immediately taken up from the word go beginning with Dato’ Haji Abdul Razak at 11:30am. The following 16 hours with topics encompassing upcoming developments, market movements, investment tips, interest rates, family, career, migration, animals, filled the seminar theatre and attracted full house attention with spilled over audience standing at the side of the seminar theatre from one talk to the next.
Did homefinder expect this? Certainly not for this magazine as it celebrates its 8th year in the market, more so when three other property-related events held concurrently elsewhere in the Klang Valley. What is the secret?
“A lot of effort has gone into this exhibition. To pinpoint one factor would not be fair or accurate. I guess we just did what we can and the rest we just prayed very hard.”
The inaugural exhibition held from the 23 to 24 August 2014 at the Mid Valley Exhibition Centre had more than left a lasting imprint for homefinder. If not for anything, the numbers are tell tale signs of at least a certain trend of where the market is right now given the targeted sample size:
- not dependent on developer interest bearing scheme
- not affected by the tightened credit environment
- not affected by the real property gains tax
- not swayed by event specific promotions
- off-the-plan is just as good
- visitors were genuinely looking to buy or invest as booths were still filled passed its closing time of 8pm
- average transacted value stands at RM742,000 per unit
Where the market is heading is anyone’s guess but the simple statistics above are sufficient to give the homefinder Property & Investment Exhibition another go on the 24 to 25 January 2015 in the heart of the city centre, the Kuala Lumpur Convention Centre. The second instalment but the first of the new year will no less be filled with lots of hard work to ensure every stone is turned to make it a successful outing for everyone.
Block your dates now!