21 Per cent Of Us Chose Blue, Let Us Tell You Why


An exclusive article from AkzoNobel about the color BLUE 😉





Blue is often associated with nobility, and for good reason. The ancient Egyptians managed to produce what is known as Egyptian Blue[1] (or cuprorivaite), and they held it in the highest regard, using it in jewellery, ceramics, statues and even in the tomb of the great pharaohs. Thus, the colour became associated with royalty, and imbued with a sense of prestige and class.

Why? Because for the longest time, the only way to produce the colour blue was by scraping the pigments from the Lapis Lazuli gemstone1, which was rare at the time. This also meant that only those who could afford it had access to the colour.

Over time, blue has evolved and is now considered as one of the most popular colours. This can be backed by a recent survey conducted by AkzoNobel, with 21 per cent of respondents choosing the colour blue as their preferred choice, stating it as a colour that gives them most pleasure.  Why? Because we believe the colour reminds us of the sky and water, and it has also been scientifically proven[2] that the colour blue helps to invoke feelings of calmness or serenity and is often associated with tranquillity and a sense of security (notice how police uniforms are blue?).

The results from the survey also indicate that blue is one of the main colours that help enhance your mood. This is most likely why the colour blue is recommended in high anxiety and stressful locations like the office. Another use for the colour blue is in the living room. This is where families usually spend a lot of time together and blue helps to set the mood for casual conversations, which can help strengthen familial bonds.

Blue is also versatile and works well with other colours such as white, grey and green. The colour itself has 24 different shades, giving you a wealth of options to choose from. The different tones of blue can also be used as an expression of wealth, and if used as accents in a room, could provide a classy and sophisticated finish. For example, a pure dark blue colour can give off a deep and aristocratic feel, giving the space a dash of class.

If you’re looking for inspiration on how to use blue in your abode, fret not because AkzoNobel, the producer of leading decorative paint brand Dulux, is here to save the day. With the different shades of blue, your space can be easily transformed into a relaxing and calming place.




White canvas, blue brush

White and blue is a classic blend that has stood the test of time. Some items, such as pottery, have been found painted in this combination, from ancient Chinese patterns to 18th century Slavic designs. These two colours are still widely used by renown decorators today. Since blue is present in patterns and small details, it enhances the effect of white by expanding the sense of space and making the interior more spacious. Even darker shades such as Navy-blue can be matched with white in order to make a smaller room more spacious; colour combinations such as this can add boldness to your living space.




Shades of Grey

Due to the similarity of the colour range, the combination of grey and blue is comfortable to be in. The atmosphere is pleasantly relaxing, while giving a solemn yet elegant feel. Therefore, this colour combination is suitable for spaces where you spend most of your time in, be it in your bedroom, living room or an office. By choosing light colours for the room, you will have a great atmosphere to relax and recuperate.




Earth & Sky

By combining the different shades of blue, you will find yourself with a room that is spacious and calming. And as per this room set here, this room was further decorated with items of warm brown tones. The combination helps reduce the intensity and slightly soften the colder shades of blue. This would be a suitable colour choice for your child’s playroom or nursery. To further back this, studies show that the colour blue helps enhances creativity[3] , and is a great environment for your child’s growth.




Coral Essence

Green and blue have always gelled well together. No wonder these two similar and related colours are located nearby on the colour palette.  They are not called complementary colours in vain, because they both bring peace and tranquillity.  Nevertheless, not so long ago this tandem began to gain popularity. The combination of blue and green shades makes the room vibrant, harmonious and gives it depth.  This bright or muffled tandem will look good in the children’s room, equally suitable for girls and boys.




About AkzoNobel

AkzoNobel has a passion for paint. We’re experts in the proud craft of making paints and coatings, setting the standard in color and protection since 1792. Our world class portfolio of brands – including Dulux, International, Sikkens and Interpon – is trusted by customers around the globe. Headquartered in the Netherlands, we are active in over 150 countries and employ around 34,000 talented people who are passionate about delivering the high-performance products and services our customers expect. For more information please visit www.akzonobel.com


[1] A Systematic Examination of Colour Development in Synthetic Ultramarine According to Historical Methods

[2] The Color Psychology of Blue, Very Well Mind

[3] The Effect of School Environment and Colour on Children’s Educational Performance