Today, Nippon Paint Malaysia has launched its new positioning as The Coatings Expert. Nippon Paint now offers comprehensive coating solutions for multi-segment from architectural, protective, industrial, automotive to marine; as well as comprehensive coating solutions for every imaginable surface from metal, wood, tiles, cement, slate, glass to plastic. Nippon Paint Malaysia is now a significant regional player in the coatings industry and has presence in Pakistan, Bangladesh, the Philippines, Thailand and recently Indonesia.
Nippon Paint Malaysia’s aim is to achieve 50% market share in Malaysia this year via a 3-pronged business strategy that are expansion of regional operations into new markets; growing its distribution network and rolling out at least four new coatings innovations by year end. Mister Yaw Seng Heng, Group Managing Director, Nippon Paint Malaysia Group said during the launch, “Coatings are now more functional and in some cases, even being a better and more sustainable replacement for some of the existing building materials. With our continuous emphasis in Research and Development (R&D) and through listening to the demands and needs of our customers, Nippon Paint has never stopped in bringing innovative coatings solutions.”
In conjunction with Nippon Paint’s repositioning as the leading coatings expert in the country, Nippon Paint has launched a digital campaign, #PaintAllSurfaces, inviting Malaysians to take on an adventurous role in coating various surfaces beyond walls, and exploring the many colours and textured effects which Nippon paints bring.